Have you heard of Visual Content Strategy, or multi-platform content sharing? 

Let us explain this integrative strategy and how to implement it in your marketing next month.   

The point of visual content strategy is to gain as much traction and interaction with one piece of content as possible once it has been published to the web. Not only will you be creating a greater number of opportunities to build consumer relationships and amplifying your online reach, you will be allowing your brand the opportunity to gain followers, build SEO and generate a memorable UI/UX for prospects. Implementing this strategy means taking a well-written, informative article or content that your company has created, and sharing it on several platforms. AKA: your company blog, LinkedIn, Facebook, Twitter… you name it.

 

The first action of this strategy will be optimally (using keywords as the SEO anchor) posting your article on your company blog; this is where the other posts will direct the audience when clicked through from your various social media portals.

Once that has been completed, we’ll move on to the next step of the visual content strategy where the name of the game is brand engagement and awareness. What we want to do here is deliver your information to a greater number of prospects, and enable interaction through shares, “likes,” comments, and hash tags when plausible. Remember that it is important to pre-determine your message so that it correlates correctly with each media platform, but no matter what social media you use, the post should link directly to the hosting page of your article.

Let’s Recap –

You’ve written an excellent content article that is a shareable, likeable success. In order to amplify the reach of this content, it is first published on the company blog, complete with high-quality keywords, images, etc. Your posts on LinkedIn are different from Facebook, and your Facebook posts are different from Twitter, but they all relate to the topic of this specific content strategy, link to the hosting blog page and include a few of the keywords you’ve determined from the original post. What was once a blog-only article has now been integrated on four differing platforms, reaching a greater number of the hundred of millions of worldwide web users. And, because you’ve used keywords and links, the more interaction and shares your post receives the higher the chances of locking in a greater SEO value.

Visual content strategy – Get integrating! 

Shelby Nicholson | shelby.nicholson@discoverpubs.com

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