It’s 2016 – the age of technology, and now what many are calling the age of Snapchat marketing. Today there are so many gadgets, techniques, and social media platforms used to connect with your prospective clients, that you’re left wondering which ones are best for your industry. Oh, and how you can “connect” without spending eight hours a day online. Want in on the secret of quick, easy-to-use social media marketing? Snapchat.

By now you’re already actively promoting your business on Facebook, LinkedIn, and Twitter. While those are consistent platforms to build your brand, there is a relatively new platform with over 100 million daily users that, as a real estate professional, you should be integrating into your marketing. We call it Snapchat. Using this application to connect with clients and prospects is incredibly easy and fast-paced. It’s time you give it a try. Here’s how:

Snapchat is an extremely simple way of sending photos and videos directly. But here’s the catch – after the recipient has viewed the photo or video, it disappears forever. Not to worry though, Snapchat has a feature called, ‘Stories’ where you can compile an unlimited amount of photos and videos throughout the day. With this feature, your audience can view your posts as a whole, like a slideshow or video compilation. ‘Stories’ are live on your account for 24 hours.

At first, you may wonder how is a platform that erases images valuable to your marketing program? Let’s say you are working with a new millennial client who frequently uses Snapchat. You easily add them to your contact list, and send photos and videos directly of a potential home that you think they might be interested in. The app notifies the user to take a look at the video you’ve sent them, and you will also have a visual indication if they’ve seen what you sent. And, because Snapchat has a fantastic built-in communication system, your client can follow-up with a message, photo, or video as well. Easy, right?

Now think about it this way – When you send a “snap” to followers who know that what you’ve shared will only be live for 10 seconds, you will have their undivided attention for the full 10 seconds that your image or video is displayed on their screen. This results in higher retention from your audience when compared to them scrolling through a homepage feed. This also results in a higher response rate due to the urgency stemmed from disappearance.

The ‘Stories’ section of Snapchat can be useful to you as well. You can showcase an open house, any community events, or even create short market updates. With the ‘Stories’ side of Snapchat, you can see who’s watched the entire compilation, and you can even download your entire ‘Story’ as one large pre-edited movie file, and upload it to your other social media platforms. Remember, social media works in collaboration, sharing a video from platform to platform will get more attention towards your posts and your business.

Every client is going to be different, but as time goes on we are seeing that more people want their home buying process to be easier and more accessible. That’s why Snapchat marketing is an easy and fun way to communicate directly with your clients, and all it takes is 10 seconds .

Questions? Give us a call at (614) 785-1111 and in the meantime subscribe to our our youtube channel for more inspiration and real estate marketing videos.

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