With our custom publication from Discover, we can personalize our approach to our readership and circulation, write articles about our market. We have plenty of space to get our message across.”
Ashley Leigh is the founder of Linton Hall Realtors, serving the Linton Hall corridor in Prince William County, Virginia He brought together a group of go- getter agents in 1996. By 2004, the team was named the #1 Selling Broker in Northern Virgina. They won this designation again in 2006 and 2009.
Linton Hall Realtors’ transactions have already passed the $2 billion mark, the most for any team in their market area. The team currently conducts between 350 – 400 transactions per year.
The Problem:
- Determining which marketing tools and strategies brought the most results and brand recognition, with the least amount of time, money and effort.
- There are so many choices when it comes to marketing a real estate business. Determining which venues to spend money on was Ashley’s biggest marketing challenge in 2003.
- At that time Ashley was farming with post cards and purchasing display ad space in local newspapers, each with their own sizing requirements and constant price fluctuations.
The Solution:
Ashley Leigh discovered the power of Discover customized direct mail newspapers.
Ashley first heard about Discover Publications in 2003, while attending a real estate conference with a colleague. He states, “I was mailing postcards at this time, and he told me what a great value the paper was in comparison. I reached out to them and determined that was a good ROI.”
The Results:
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