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As 2024 pushes forward, the real estate landscape is rapidly evolving amidst factors like fluctuating economic conditions, accelerating technological advancements, and shifting consumer behaviors. Implementing these 5 progressive real estate strategies, will help you stand out as an innovative, client-focused professional.
1. Become a Video Visionary
With the average human’s attention span shorter than ever. Video is no longer just a “nice-to-have” for real estate marketing – it’s essential. Use Youtube Shorts, Instagram Reels, Tik Tok, go live frequently, create jaw-dropping property video tours. Strategic video content allows you to connect with clients in fresh ways.
Here’s how these tools can be integrated into your marketing strategy:
- Instagram Reels for Real Estate Marketing. “Instagram Reels for Real Estate Marketing” offers insights on how to attract more buyers and sellers using Instagram Reels.
- TikTok for Real Estate Marketing. “The Complete Guide to TikTok for Real Estate Agents”. provides insights on how TikTok can be a powerful marketing tool for real estate professionals.
- Creating Property Video Tours. “How to Make a Virtual Tour for Real Estate” is a step-by-step guide on creating a virtual tour for a property.
The key to successful video marketing is to create engaging, informative, and visually appealing content that resonates with your audience.
2. AI Assistants Are Here to Stay
As AI capabilities explosively grow in 2024, tools like chatbots, virtual assistants, and predictive analytics are important force-multipliers for busy agents. Leverage AI to streamline processes, automate tasks, analyze data insights for listing/pricing strategies, and provide stellar client communication. Lean into AI as a massive productivity-booster.
- Conversational AI Assistants like Ada or AnywhereBots. Companies like Ada and AnywhereBots offer AI-powered conversational assistants that realtors can implement on their websites and messaging platforms. These AI assistants can handle initial inquiries from potential buyers or sellers, answer common questions, qualify leads, schedule showings or consultations, and provide a personalized customer experience 24/7. This frees up time for realtors to focus on higher-value tasks.
- AI Listing Analysis Tools like Matic AI or Ail Listing AI. These are examples of AI-powered software that can analyze real estate listings and provide data-driven insights. These tools use machine learning algorithms to study historical sales data, market trends, and property details to suggest optimized pricing strategies and highlight unique selling points that can attract more interest from buyers.
3. Charge Up Your Personal Brand
Your personal brand is the magnet that attracts ideal clients and separates you from the pack. Reinforce your unique, human-centered voice through website/bio updates, blog posts, social media interactions, video content, community involvement, and creative marketing. Authentic personal branding builds avid fan loyalty.
Here are two real-life ways realtors can reinforce their personal brand following current trends:
- Leveraging Social Media Stories: Many realtors are using Stories to showcase property tours, share real estate tips, give a glimpse into their personal lives, and interact with their audience in a more casual, authentic way. This helps humanize their brand and build stronger connections with potential clients.
- Creating a Branded Podcast: The podcasting trend has extended into the real estate world, with many top-performing agents launching their own shows. A well-produced, informative podcast allows agents to establish themselves as local market experts while also giving listeners a sense of their personality and communication. Episodes can cover property listings, neighborhood guides, home buying/selling tips.
The key is using these channels to showcase their expertise. While also giving audiences a genuine sense of who they are as individuals.
4. Hyper-Localize Your Approach
One powerful way to reinforce this hyper-local expertise is through direct mail marketing using a custom publication. Many top realtors produce their own branded neighborhood newsletters or magazines, filled with insights about local events, new business openings, school news, real estate strategies, trends, and more. By sending these direct to households in their farm area on a consistent basis, agents position themselves as the go-to local market experts. The print publications lend credibility and keep the agent’s name top-of-mind for anyone considering buying or selling in that specific area.
5. Client Appreciation on Overdrive
Your biggest opportunities in 2024 lie with repeat business and referrals. Stay connected through value-added touches like handwritten notes, pop-by gift deliveries, homeowner tips/insights, and home anniversary surprises. Host exclusive client events and generously give through community impact. These sincere gestures keep you top-of-mind.
- Home Anniversary Celebrations: Note the anniversary dates when clients purchased their homes through you. On that anniversary, deliver a small gift basket with locally-made treats, a handwritten note, and even a home maintenance checklist customized to their property. This thoughtful gesture reminds them of your service long after the transaction.
- Exclusive Client Appreciation Events: Host quarterly or annual client-only events like a summer barbecue, holiday party, painting class, or other activity. Provide food, drinks, entertainment and a chance for your clients to mingle. These feel-good events strengthen your relationship with clients.
- Community Service Tie-Ins: Partner with a local non-profit and organize community service projects your clients can participate in, like park clean-ups, school supply drives, or meal deliveries. You could provide t-shirts, snacks and make it an annual tradition.
By going above and beyond with personal touches, exclusive events, and community involvement opportunities. Agents create raving fans who will be eager to refer new business.
In today’s experience economy, clients gravitate toward real estate professionals who blend innovative strategies, skillful marketing, peerless local expertise and world-class service. Master these 5 real estate strategies and you’ll have the winning edge in 2024 and beyond!