Discover: On a Mission for Your Success

Discover Publications is a multi-channel marketing innovator serving Real Estate Agents since 1993. We work with top producers coast to coast, including WSJ 400 Agents, KW Mega-Agents, and RE/MAX Platinums. Our extensive digital and direct mail program delivers award-winning customized content, simple pricing, and outstanding performance.

Discover is a family business, built upon simple values: hire exceptional people, operate with exceptional integrity, and generate exceptional results. We take great pride in being a solution-driven group; our culture of “finding a way” has earned us more Raving Fans than we can count. Have an idea, and think it’s impossible? Challenge us, I bet we can find a way.

Our talented team is dedicated to the success of our clients. In fact, our mission is to “grow our client’s businesses.” It’s a simple mission that we take very seriously… it drives everything we do.

Not in the real estate business? We can help! We have special programs for auto dealerships (including an exclusive Harley Davidson program), non-profit organizations, and small businesses. Discover is a great fit for any business that can benefit from geographic farming. We also have partnerships with advertising agencies and Real Estate coaches.

Our Leadership

Travis Laluzerne – Art Director

Travis has been with Discover since 2003, and currently manages product development for Discover’s print media. He holds a Bachelor’s in Art & Graphic Design from University of Wisconsin. Though Travis leads the department, his passion has always been client work. He continues to work one-on-one with real estate agents and entrepreneurs, and loves helping them achieve successful campaigns. In his free time, Travis enjoys family time with his wife and daughter, following the Packers, and golfing.

Catherine Zupan – VP Sales

Catherine oversees Discover’s sales department and manages High Value accounts. She holds a Bachelor’s in Business from the Fisher College of Business. Catherine worked as a Business Banker for nearly a decade, where she helped hundreds of businesses expand. She joined Discover in 2015 to drive innovation and growth. Catherine is married with four children, and enjoys volunteering at church, crime TV, and expanding her giant Lego city.

Jhojan Poma Asto – Digital Marketing Manager

Jhojan manages our Client Digital Marketing, and developed much of Discover’s digital capabilities. He has a Bachelors in Marketing and a post-graduate degree in Communications. He’s an expert on web development, graphics, digital marketing, multimedia production, and even mobile application development. Before joining Discover, Jhojan directed the major multimedia marketing and advertising campaigns for a large manufacturing company and a marketing firm. Jhojan is fluent in multiple languages, and enjoys spending time with family and doing just about anything “tech” related.

Katie Pack – Director of Client Service

Katie manages Discover’s Client Service department, overseeing billing, administration, and mail service. She has a Bachelor’s in Graphic Design and underwent extensive finance training. Katie’s vision since her early days as a bookkeeper has been to make Discover as efficient and “user friendly” as possible. Under Katie’s leadership, every aspect of client service has improved dramatically. In her spare time, Katie enjoys hosting “game night,” creating digital art, and spoiling her beloved Chihuahua Coco.

Leo Thomas – Founder

He created Discover Publications (then known as Custom House Publishers) in 1993, to provide real estate agents with turn-key marketing that actually worked. He currently chairs the Board of Directors, providing guidance and assistance to Discover’s new generation of leadership. Leo is a generous philanthropist; he is actively involved in multiple charities, does extensive work with the Catholic Church, and is currently creating an organization to help refugees in crisis. He also enjoys spoiling his seven grandchildren, writing, and traveling.

Tony Sylvester – Client Success Manager

Tony manages the Client Success Team, overseeing the client marketing process from end to end. He holds a Masters in Education and a Bachelor’s in Sociology from Ohio University. Clients enrolled in complex marketing packages work directly with Tony or another dedicated a Marketing Manager, who coordinates everything from articles to print marketing to social media updates. In his free time, Tony loves spending time with family, reading spy novels, and jamming to The Dave Matthews Band.

John Peck – Senior Graphic Designer

John is Discover’s senior graphic designer, working directly with clients, training new designers, and assisting with product development. He has a Bachelor degree in Visual Communications. John has worked in the marketing industry for over 20 years. His extensive experience has helped countless businesses generate leads, and his insights have been instrumental in improving Discover’s products and services. Outside of work, John enjoys traveling, music, history, and riding roller coasters with his wife.