Discover: On a Mission for Your Success

Discover Publications is a multi-channel marketing innovator serving Real Estate Agents since 1993. We work with top producers coast to coast, including WSJ 400 Agents, KW Mega-Agents, and RE/MAX Platinums. Our extensive digital and direct mail program delivers award-winning customized content, simple pricing, and guaranteed performance.

Discover began as a family business, built upon simple values. Here, we tolerate nothing less than exceptional integrity from each and every member of our team. We take great pride in being a solution-driven group; we have cultivated a culture of “finding a way,” and it’s earned us more Raving Fans than we can count. Need something, and think it’s impossible? Challenge us, I bet we can find a way.

Our amazing, talented team is dedicated to the success of our clients. In fact, our mission is to “grow our client’s businesses.” It’s a simple mission. And we take it very, very seriously… it drives everything we do.

Not an Agent? We can help! We have special programs for the auto dealership and commercial automotive industries, Harley Davidson dealers, associations, membership groups, and small businesses. We also have partnerships with advertising agencies and Real Estate coaches. If we don’t have a program for your industry, maybe you can help us build one.

Our Leadership

Leo Zupan – Founder

Having been in the Real Estate business before, Leo knew firsthand the struggle Agents had with finding turn key marketing that actually worked. He created Discover Publications (then known as Custom House Publishers) to fill this huge gap. Leo no longer operates Discover, but continues to provide guidance and assistance. He is a generous philanthropist, is actively involved in multiple charities and his church, and is building a non-profit organization to help refugees in crisis as you read this. He also enjoys spending time with his six grandchildren, writing and traveling. As technology, buying patterns, and even real estate has changed, so have the components of Discover’s marketing system… but Leo’s founding principles have remained the same.

Catherine Sylvester – Director of Operations

Catherine joined Discover Publications in May of 2015. After graduating from business school at Ohio State, she began her career as a Business Development Officer for a non-profit lender. She spent several years coaching small business owners and writing business loans for over 120 entrepreneurs. She later accepted a business banking position with one of the nations largest banks, originating commercial loans and helping larger private firms make financial and management decisions. She has a passion for small business, and is delighted to be leading such an amazing team at Discover Pubs. She and her husband have 4 children, a couple cats, and not a lot of free time! When she does have time, she enjoys participating in her church and children’s school, long distance running, and Shark Tank marathons.


Ally Newsome – Director of Sales

Ally Newsome has worked in Sales and Account Management with Discover Publications for over 10 years, and clients find her to be an invaluable resource. Prior to joining the team at Discover, Ally worked in Real Estate for 10+ years and knows the business inside out, having worked as a listing coordinator, closing coordinator, and real estate marketing specialist. Outside of work, Ally and her husband Matt have their hands full with twins! She also has many creative interests, including live music, making jewelry, and painting.


John Peck – Senior Graphic Designer

John has been with Discover Publications since 2009 and has a Bachelor of Fine Arts in Visual Communications. John has worked in the marketing industry for over 20 years, and has been with newspapers for most of that time. Outside of work, he enjoys traveling around the country and abroad, but is always happy to return home to Ohio. He’s also a huge music fan and enjoys studying history.


Katie Pack – Client Service Manager

Katie operates the Client Experience team. Katie has built a talented department dedicated to a smooth experience for each Discover client. Our unofficial tagline at Discover has always been “we do all the work,” and Katie has taken that to heart. Most Agents aren’t aware of the million moving parts involved in each and every piece of marketing we deploy, and Katie aims to keep it that way. In her spare time, Katie enjoys spending time with her family and spoiling her beloved Chihuahua Coco.


Travis Laluzerne – Art Director

Travis LaLuzerne has over 20 years of graphic design experience, and has been designing custom publications with Discover since 2003! He has a BS in Art and Graphic Design from University of Wisconsin. Travis loves helping clients define and achieve their visions for successful direct mail campaigns, and is an endless source of useful information about what works and what doesn’t. In his free time, Travis enjoys spending time with his wife Jen and their teenage daughter, following NFL and NHL teams (especially the Packers and Blue Jackets), playing golf, and getting to the beach whenever humanly possible.