Direct mail got you down? If you’re like many real estate agents, you aren’t alone. Back in 1993, our first customer for our 12-page custom publications was a real estate agent. During those early years, we dabbled in other industries, too. But we quickly learned that our only clients seeming to … Read more about 4 Reasons Your Direct Mail Marketing Isn’t Working
Getting Listings With Direct Mail: Content, Consistency and Expertise are the 3 Keys
Are You Getting Listings with Direct Mail? If Not, You're Doing It Wrong. Getting listings with direct mail is easier than many real estate agents think. Despite being one of the most traditional marketing techniques, is still a formidable weapon in a savvy realtor's arsenal. In fact, direct … Read more about Getting Listings With Direct Mail: Content, Consistency and Expertise are the 3 Keys
A Kick-Butt, Take-No-Prisoners 2021 Marketing Plan for Real Estate Agents
After working with top agents for 28 years, we can say, unequivocally, that this is true: what separates the winners and losers in real estate is mindset. Like it or not, 2020 has been a pivotal and revelatory year for all of us. Everything from our relationships and families to our health and … Read more about A Kick-Butt, Take-No-Prisoners 2021 Marketing Plan for Real Estate Agents
Measure Your Marketing ROI
How Real Estate Agents should measure Marketing ROI: the Right Way and the Well Intentioned Way As Agents work to pivot and re-group, we’re seeing an influx of new agents and a resurgence of effort from existing agents. With so many realtors in the game, carefully selected marketing has become a … Read more about Measure Your Marketing ROI
But does it Work? 7 Questions Top Agents Always Ask before they Market
A 7-Question Litmus Test for Real Estate Marketing Today, it's more important than ever to market in ways that will help you stand out, and there are a million products that can make that possible. But agents need to know how to evaluate real estate marketing products; just because the product … Read more about But does it Work? 7 Questions Top Agents Always Ask before they Market
You’re Great… and Who Cares?
Why Salesy Real Estate Marketing Fails with Today’s Sellers Quick: take a look at these two headlines. Each appears on the front cover of a real estate agent’s local newsletter or publication. “Peter Pumpkin-eater named #1 Producer at Joker Broker Inc!” (by Peter Pumpkin-eater) “Record … Read more about You’re Great… and Who Cares?
High ROI Farming: Superstar Agent Jay Macklin’s Video
How the Broker-Owner of Platinum Living Realty used a 12-page publication to build his business Years ago, Jay Macklin decided to do something no other agent in his area was doing: publish a 12-page real estate paper and send it to every home in his farm. Recently, Jay conducted a mastermind for … Read more about High ROI Farming: Superstar Agent Jay Macklin’s Video
Why Print Still Matters in 2020 for Hyperlocal Real Estate Marketing
Discover Blends Traditional and Digital in Today's Content Marketing Despite the all too common story of the "death of print," print publications can still work as part of your localized content marketing plan. When we defined content marketing in April, audience, quality content and engagement … Read more about Why Print Still Matters in 2020 for Hyperlocal Real Estate Marketing
New for 2020: Fast Track Real Estate Publication
Publish a Custom Neighborhood Newspaper Faster and for Less Money With 2020 quickly approaching, we’re overjoyed to roll out perhaps the fastest, easiest, and least expensive custom direct mail real estate publication the industry has ever seen: our Fast Track Publication. This new, quick and easy … Read more about New for 2020: Fast Track Real Estate Publication
Message Matters: Marketing to Different Generations of Sellers
Refine your marketing message to different generations of sellers It seems that Millennials and Gen X’ers can’t wait to get their hands on the latest gadgetry. Their older counterparts, on the other hand, prefer something more tangible. This is not to suggest that people under 40 are antisocial and … Read more about Message Matters: Marketing to Different Generations of Sellers
Getting Vendors to Pay for your Real Estate Marketing: The Right Way, and the Wrong Way
Zero-ing out the cost of your real estate marketing is more fantasy than reality. All of us Conference Goers have heard the spiels: “Your Dry Cleaner will flip for the chance to put an ad on your door hanger!’ “Get your banker to pay for the moving van you just financed by telling her you’ll … Read more about Getting Vendors to Pay for your Real Estate Marketing: The Right Way, and the Wrong Way
Real Estate Agents Get More Listings with Direct Mail
Real Estate Agents Get More Listings with Direct Mail. When you want to succeed in real estate, there may be no better way to grab the attention of prospects than direct mail. Amidst countless digital tools, real estate agents are turning to direct mail now more than any time in the last five … Read more about Real Estate Agents Get More Listings with Direct Mail