Real estate veterans may remember that long ago direct mail was THE marketing option. But then the Internet happened, and everything changed. So, if you began selling homes after the tech boom (or if you went all-digital a while ago), you may be uncertain about direct mail. After all, a mailer … Read more about Does direct mail work for agents? Latest stats [2021 Report]
Are You Getting Listings with Direct Mail? If Not, You're Doing It Wrong. Getting listings with direct mail is easier than many real estate agents think. Despite being one of the most traditional marketing techniques, is still a formidable weapon in a savvy realtor's arsenal. In fact, direct … Read more about Getting Listings With Direct Mail: Content, Consistency and Expertise are the 3 Keys
After working with top agents for 28 years, we can say, unequivocally, that this is true: what separates the winners and losers in real estate is mindset. Like it or not, 2020 has been a pivotal and revelatory year for all of us. Everything from our relationships and families to our health and … Read more about A Kick-Butt, Take-No-Prisoners 2021 Marketing Plan for Real Estate Agents
How Real Estate Agents should measure Marketing ROI: the Right Way and the Well Intentioned Way As Agents work to pivot and re-group, we’re seeing an influx of new agents and a resurgence of effort from existing agents. With so many realtors in the game, carefully selected marketing has become a … Read more about Measure Your Marketing ROI
A 7-Question Litmus Test for Real Estate Marketing Today, it's more important than ever to market in ways that will help you stand out, and there are a million products that can make that possible. But agents need to know how to evaluate real estate marketing products; just because the product … Read more about But does it Work? 7 Questions Top Agents Always Ask before they Market
Why Salesy Real Estate Marketing Fails with Today’s Sellers Quick: take a look at these two headlines. Each appears on the front cover of a real estate agent’s local newsletter or publication. “Peter Pumpkin-eater named #1 Producer at Joker Broker Inc!” (by Peter Pumpkin-eater) “Record … Read more about You’re Great… and Who Cares?
Real Estate Marketing Budget Hacks From the very inception of our Custom Publications, many decades ago, we here at Discover have championed the importance of farming “on budget.” In fact, it is hard-wired throughout our business model, sales process, and rate structures. Although we see … Read more about 7 Ways to Save on Farming
Top Agent FSBO Conversion Plan Most agents, at some point, make an effort to convert FSBOs to Listings. But more often than not, they give up after getting abused, maligned, demeaned, cussed-out, and hung-up on. That’s unfortunate, because more than 90% of For Sale By Owner (FSBO) homes are … Read more about Convert FSBO to Listing in 5 steps
It seems everybody has a different theory – and a different timeline – as to when and to what extent the accursed Coronavirus will dissipate and we will all get back to life. But one thing everyone does seem to agree on (including specialists in the medical profession), is that the Covid-19 Era will … Read more about The Listings are Coming: a 6-Touch System to Capture them
The Exact Articles & Items 9 Top Agents are Publishing Right Now During this unprecedented time, our most experienced and successful clients are looking for opportunity. They’re determined to connect with their farms on a deeper level than ever before, and to position themselves as the go-to … Read more about 9 Top Agent COVID-19 Marketing Messages
How to Clarify Priorities & Prevent Financial Fallout Key Take-aways: You can take actions to temporarily reduce your operational overhead by 50% or more. When the shut-down is over, pent-up listings will begin to hit all at once, and it’s critical that you’re in a position to … Read more about Real Estate Agent Budget Triage for COVID-19
(and ... Can it Really Help My Business?) We've heard the term "content marketing" thrown around for the past few years at conferences, on business self-help websites and by vendors. The question is, is content marketing a valuable strategy or is it just another buzzword? The answer here at … Read more about What is Content Marketing?