Message Matters: Marketing to Different Generations of Sellers

Refine your marketing message to for different generations of sellers It seems that Millennials and Gen X’ers can’t wait to get their hands on the latest gadgetry. Their older counterparts, on the other hand, prefer something more tangible. This is not to suggest that people under 40 are antisocial … Read more about Message Matters: Marketing to Different Generations of Sellers

Three Agents Using Community Papers to Supercharge Business

We’ve talked about content marketing in previous posts and Discover’s mix of traditional and digital in its approach to the concept. We’re going to focus in more today on what makes traditional mediums – specifically our custom community newspapers – work in local markets. Here are three ways you … Read more about Three Agents Using Community Papers to Supercharge Business

4 Ways Content Farming will Stand the Test of Time

content farming How Real Estate Agents are Showing Value and Generating Leads in a Changing Market Big Picture Marketing for the Coming Year Indeed, every housing market is different – and every analysts and real estate professional’s insights differ as well. With this in mind, we’re taking a … Read more about 4 Ways Content Farming will Stand the Test of Time

Poised to Win: 3 Ways the Shifting Market can Benefit Agents

Housing market predictions for 2020 point to opportunities for strategic agents US Housing Market Predictions for 2020: Reversing the Trends Only a short while ago, homes were selling quickly and at record-high prices. Across the entire US housing market, buyers experienced unprecedented … Read more about Poised to Win: 3 Ways the Shifting Market can Benefit Agents

Convert FSBO to Listing in 5 steps

Top Agent FSBO Conversion Plan Most agents, at some point, make an effort to convert FSBOs to Listings. But more often than not, they give up after getting abused, maligned, demeaned, cussed-out, and hung-up on. That’s unfortunate, because more than 90% of For Sale By Owner (FSBO) homes are … Read more about Convert FSBO to Listing in 5 steps

From Market-share to Market Domination: The Little Paper that Could

Farming with a custom real estate publication improves brand awareness and supercharges lead generation Innovation starts with challenges In 1993, a struggling real estate professional and single father came home to a dark house. The electricity had been cut because he couldn’t pay the bill. That … Read more about From Market-share to Market Domination: The Little Paper that Could

Getting Vendors to Pay for your Real Estate Marketing: The Right Way, and the Wrong Way

Zero-ing out the cost of your real estate marketing is more fantasy than reality.  All of us Conference Goers have heard the spiels: “Your Dry Cleaner will flip for the chance to put an ad on your door hanger!’ “Get your banker to pay for the moving van you just financed by telling her you’ll … Read more about Getting Vendors to Pay for your Real Estate Marketing: The Right Way, and the Wrong Way

5 Steps for Farming with a Custom Real Estate Publication

custom real estate publication Direct mail has been around for ages, and when it’s done right it can be very effective. Today, many top agents are farming with “hyper-local” custom publications and reporting better results than farming with postcards alone. Have you considered publishing a local … Read more about 5 Steps for Farming with a Custom Real Estate Publication

Real Estate Agents Get More Listings with Direct Mail

Real Estate Agents Get More Listings with Direct Mail. When you want to succeed in real estate, there may be no better way to grab the attention of prospects than direct mail. Amidst countless digital tools, real estate agents are turning to direct mail now more than any time in the last five … Read more about Real Estate Agents Get More Listings with Direct Mail

How to Dominate the Real Estate Industry of the Future

The agents who innovate and adapt will dominate the real estate industry of the future. The real estate industry is rapidly evolving, and top agents are employing new strategies succeed. We scoured the websites, social media sites, and even the Zillow profiles of 25 “WSJ 200” super-agents, … Read more about How to Dominate the Real Estate Industry of the Future

Why Print Still Matters for Hyperlocal Real Estate Marketing

Discover Blends Traditional and Digital in Today's Content Marketing Despite the all too common story of the "death of print," print publications can still work as part of your localized content marketing plan. When we defined content marketing in April, audience, quality content and engagement … Read more about Why Print Still Matters for Hyperlocal Real Estate Marketing