custom real estate publication Direct mail has been around for ages, and when it’s done right it can be very effective. Today, many top agents are farming with “hyper-local” custom publications and reporting better results than farming with postcards alone. Have you considered publishing a local … Read more about 5 Steps for Farming with a Custom Real Estate Publication
Real Estate Agents Get More Listings with Direct Mail. When you want to succeed in real estate, there may be no better way to grab the attention of prospects than direct mail. Amidst countless digital tools, real estate agents are turning to direct mail now more than any time in the last five … Read more about Real Estate Agents Get More Listings with Direct Mail
The agents who innovate and adapt will dominate the real estate industry of the future. The real estate industry is rapidly evolving, and top agents are employing new strategies succeed. We scoured the websites, social media sites, and even the Zillow profiles of 25 “WSJ 200” super-agents, … Read more about How to Dominate the Real Estate Industry of the Future
Discover Blends Traditional and Digital in Today's Content Marketing Despite the all too common story of the "death of print," print publications can still work as part of your localized content marketing plan. When we defined content marketing in April, audience, quality content and engagement … Read more about Why Print Still Matters for Hyperlocal Real Estate Marketing
Two Agents Making Community Papers a Plus for Business We've talked about content marketing in previous posts and Discover's mix of traditional and digital in its approach to the concept. We're going to focus in more today on what makes traditional mediums - specifically our custom community … Read more about Generate Interest with Local Content – Then Generate Leads
Multichannel Content Marketing is a powerful real estate marketing strategy to win listings and overwhelm the competition. Click to Download the PDF Version Multichannel Content Marketing for Real Estate Agents Executive Summary It’s tough to get listings - in any market. Top agents have … Read more about Dominate with Multichannel Content Marketing for Real Estate
In the past couple of posts, we've defined content marketing and discussed a few examples of it in practice. Let's dial in today on what content marketing may look like for a key Discover Publications client segement: real estate agents. Defining a Real Estate Agent's Audience The content we … Read more about Focus: Content Marketing for Real Estate Agents
... Businesses Large and Small Last week, we defined content marketing and talked a bit about why businesses engage the practice. This week, let's take a look at some real-world examples, from your local hardware store to software and services behemoth, Microsoft. Since 2008, the folks at … Read more about Content Marketing in Practice
(and ... Can it Really Help My Business?) We've heard the term "content marketing" thrown around for the past few years at conferences, on business self-help websites and by vendors. The question is, is content marketing a valuable strategy or is it just another buzzword? The answer here at … Read more about What is Content Marketing?
The Impact of Hurricane Harvey on the Housing Market will Be Tough, but Not Forever Many of us have friends and family in the path of Harvey, or may be living and working near Houston. On Saturday, August 26, the impact of Hurricane Harvey on the housing market was the least of anyone’s concerns. … Read more about The Impact of Hurricane Harvey on the Housing Market: a Second Storm?
Discover Pubs will be Lighting Up Silicon Valley with the Real Estate Elite at Inman Connect San Francisco 2017! Inman Connect San Francisco 2017 is just around the corner. This year with be our first-ever appearance at the show, and we're not sure what to expect - but we do know we're going to … Read more about Who’s Heading to Inman Connect San Francisco 2017?
A quick 7-question litmus test: how to evaluate real estate marketing products Today, it's more important than ever to market in ways that will help you stand out, and there are a million products that can make that possible. But agents need to know how to evaluate real estate marketing products; … Read more about How to Evaluate Real Estate Marketing Products: 7 Questions to Ask