The 4 real estate marketing “power tools” This is Part 1 of a four-part series on the genius marketing techniques top agents use to crush competitors. Over the past nearly 3 decades, we’ve seen how top agents supercharge their marketing to accelerate growth and capture enormous market share. … Read more about How Top Real Estate Agents Crush Competitors | Power Tool 1: Expertization
Does direct mail work for agents? Latest stats [2021 Report]
Real estate veterans may remember that long ago direct mail was THE marketing option. But then the Internet happened, and everything changed. So, if you began selling homes after the tech boom (or if you went all-digital a while ago), you may be uncertain about direct mail. After all, a mailer … Read more about Does direct mail work for agents? Latest stats [2021 Report]
Getting Listings With Direct Mail: Content, Consistency and Expertise are the 3 Keys
Are You Getting Listings with Direct Mail? If Not, You're Doing It Wrong. Getting listings with direct mail is easier than many real estate agents think. Despite being one of the most traditional marketing techniques, is still a formidable weapon in a savvy realtor's arsenal. In fact, direct … Read more about Getting Listings With Direct Mail: Content, Consistency and Expertise are the 3 Keys
A Kick-Butt, Take-No-Prisoners 2021 Marketing Plan for Real Estate Agents
After working with top agents for 28 years, we can say, unequivocally, that this is true: what separates the winners and losers in real estate is mindset. Like it or not, 2020 has been a pivotal and revelatory year for all of us. Everything from our relationships and families to our health and … Read more about A Kick-Butt, Take-No-Prisoners 2021 Marketing Plan for Real Estate Agents
7 Ways to Save on Farming
Real Estate Marketing Budget Hacks From the very inception of our Custom Publications, many decades ago, we here at Discover have championed the importance of farming “on budget.” In fact, it is hard-wired throughout our business model, sales process, and rate structures. Although we see … Read more about 7 Ways to Save on Farming
The Listings are Coming: a 6-Touch System to Capture them
It seems everybody has a different theory – and a different timeline – as to when and to what extent the accursed Coronavirus will dissipate and we will all get back to life. But one thing everyone does seem to agree on (including specialists in the medical profession), is that the Covid-19 Era will … Read more about The Listings are Coming: a 6-Touch System to Capture them
Real Estate Agent Budget Triage for COVID-19
How to Clarify Priorities & Prevent Financial Fallout Key Take-aways: You can take actions to temporarily reduce your operational overhead by 50% or more. When the shut-down is over, pent-up listings will begin to hit all at once, and it’s critical that you’re in a position to … Read more about Real Estate Agent Budget Triage for COVID-19
What is Content Marketing?
(and ... Can it Really Help My Business?) We've heard the term "content marketing" thrown around for the past few years at conferences, on business self-help websites and by vendors. The question is, is content marketing a valuable strategy or is it just another buzzword? The answer here at … Read more about What is Content Marketing?
COVID-19 Impact: From the Mouths of Real Estate Agents (and Experts)
What top agents, brokers, coaches, and industry experts have been saying about real estate and COVID-19 Rather than share our own thoughts (and we have many), we knew it would be more helpful for you to hear what the industry’s best and brightest are saying about Coronavirus and Real … Read more about COVID-19 Impact: From the Mouths of Real Estate Agents (and Experts)
3 Tech Tools to Supercharge Prospecting and Amplify Farming
prospecting Now that 2020 is here, it's time to usher in the new year with a clear 20/20 vision for marketing and prospecting. And real estate agents don’t have to go it alone! Tools for real estate prospecting are abundant these days, so we've honed in on the three that should be in every agent’s … Read more about 3 Tech Tools to Supercharge Prospecting and Amplify Farming
Why Print Still Matters in 2020 for Hyperlocal Real Estate Marketing
Discover Blends Traditional and Digital in Today's Content Marketing Despite the all too common story of the "death of print," print publications can still work as part of your localized content marketing plan. When we defined content marketing in April, audience, quality content and engagement … Read more about Why Print Still Matters in 2020 for Hyperlocal Real Estate Marketing
New for 2020: Fast Track Real Estate Publication
Publish a Custom Neighborhood Newspaper Faster and for Less Money With 2020 quickly approaching, we’re overjoyed to roll out perhaps the fastest, easiest, and least expensive custom direct mail real estate publication the industry has ever seen: our Fast Track Publication. This new, quick and easy … Read more about New for 2020: Fast Track Real Estate Publication