COVID-19 Impact: From the Mouths of Real Estate Agents (and Experts)

What top agents, brokers, coaches, and industry experts have been saying about real estate and COVID-19 Rather than share our own thoughts (and we have many), we knew it would be more helpful for you to hear what the industry’s best and brightest … Read more about COVID-19 Impact: From the Mouths of Real Estate Agents (and Experts)

3 Tech Tools to Supercharge Prospecting and Amplify Farming

prospecting Now that 2020 is here, it's time to usher in the new year with a clear 20/20 vision for marketing and prospecting. And real estate agents don’t have to go it alone! Tools for real estate prospecting are abundant these days, so we've … Read more about 3 Tech Tools to Supercharge Prospecting and Amplify Farming

New for 2020: Fast Track Real Estate Publication

Publish a Custom Neighborhood Newspaper Faster and for Less Money With 2020 quickly approaching, we’re overjoyed to roll out perhaps the fastest, easiest, and least expensive custom direct mail real estate publication the industry has ever seen: our … Read more about New for 2020: Fast Track Real Estate Publication

How Top Agents get Ad Money for Marketing

Reduce the cost of your farming Step by step guide to the Ad Program top agents use at Discover In Thanksgivings past, we’ve blogged about wonderful topics like gratitude and giving back. This year, with so many agents asking us how they can get … Read more about How Top Agents get Ad Money for Marketing

4 Farming Lessons from Top Agents

High producing real estate agents share wisdom about what works We consider ourselves very lucky here at Discover Publications – we get to know some of the most successful real estate agents that have ever graced this planet. Over the years, … Read more about 4 Farming Lessons from Top Agents

Message Matters: Marketing to Different Generations of Sellers

Refine your marketing message to different generations of sellers It seems that Millennials and Gen X’ers can’t wait to get their hands on the latest gadgetry. Their older counterparts, on the other hand, prefer something more tangible. This is not … Read more about Message Matters: Marketing to Different Generations of Sellers

Three Agents Using Community Papers to Supercharge Business

We’ve talked about content marketing in previous posts and Discover’s mix of traditional and digital in its approach to the concept. We’re going to focus in more today on what makes traditional mediums – specifically our custom community newspapers – … Read more about Three Agents Using Community Papers to Supercharge Business

4 Ways Content Farming will Stand the Test of Time

How Real Estate Agents are Showing Value and Generating Leads in a Changing Market Big Picture Marketing for the Coming Year Indeed, every housing market is different – and every analysts and real estate professional’s insights differ as well. … Read more about 4 Ways Content Farming will Stand the Test of Time

From Market-share to Market Domination: The Little Paper that Could

Farming with a custom real estate publication improves brand awareness and supercharges lead generation Innovation starts with challenges In 1993, a struggling real estate professional and single father came home to a dark house. The electricity … Read more about From Market-share to Market Domination: The Little Paper that Could

5 Steps for Farming with a Custom Real Estate Publication

custom real estate publication Direct mail has been around for ages, and when it’s done right it can be very effective. Today, many top agents are farming with “hyper-local” custom publications and reporting better results than farming with … Read more about 5 Steps for Farming with a Custom Real Estate Publication

How to Dominate the Real Estate Industry of the Future

The agents who innovate and adapt will dominate the real estate industry of the future. The real estate industry is rapidly evolving, and top agents are employing new strategies succeed. We scoured the websites, social media sites, and even … Read more about How to Dominate the Real Estate Industry of the Future