How Top Agents get Ad Money for Marketing

Reduce the cost of your farming Step by step guide to the Ad Program top agents use at Discover In Thanksgivings past, we’ve blogged about wonderful topics like gratitude and giving back. This year, with so many agents asking us how they can get more bang for their marketing buck in 2020, we … Read more about How Top Agents get Ad Money for Marketing

4 Farming Lessons from Top Agents

High producing real estate agents share wisdom about what works We consider ourselves very lucky here at Discover Publications – we get to know some of the most successful real estate agents that have ever graced this planet. Over the years, we’ve served more than a dozen agents on the WSJ Top … Read more about 4 Farming Lessons from Top Agents

Message Matters: Marketing to Different Generations of Sellers

Refine your marketing message to different generations of sellers It seems that Millennials and Gen X’ers can’t wait to get their hands on the latest gadgetry. Their older counterparts, on the other hand, prefer something more tangible. This is not to suggest that people under 40 are antisocial and … Read more about Message Matters: Marketing to Different Generations of Sellers

Three Agents Using Community Papers to Supercharge Business

We’ve talked about content marketing in previous posts and Discover’s mix of traditional and digital in its approach to the concept. We’re going to focus in more today on what makes traditional mediums – specifically our custom community newspapers – work in local markets. Here are three ways you … Read more about Three Agents Using Community Papers to Supercharge Business

4 Ways Content Farming will Stand the Test of Time

How Real Estate Agents are Showing Value and Generating Leads in a Changing Market Big Picture Marketing for the Coming Year Indeed, every housing market is different – and every analysts and real estate professional’s insights differ as well. With this in mind, we’re taking a look at the … Read more about 4 Ways Content Farming will Stand the Test of Time

From Market-share to Market Domination: The Little Paper that Could

Farming with a custom real estate publication improves brand awareness and supercharges lead generation Innovation starts with challenges In 1993, a struggling real estate professional and single father came home to a dark house. The electricity had been cut because he couldn’t pay the bill. That … Read more about From Market-share to Market Domination: The Little Paper that Could

5 Steps for Farming with a Custom Real Estate Publication

custom real estate publication Direct mail has been around for ages, and when it’s done right it can be very effective. Today, many top agents are farming with “hyper-local” custom publications and reporting better results than farming with postcards alone. Have you considered publishing a local … Read more about 5 Steps for Farming with a Custom Real Estate Publication

How to Dominate the Real Estate Industry of the Future

The agents who innovate and adapt will dominate the real estate industry of the future. The real estate industry is rapidly evolving, and top agents are employing new strategies succeed. We scoured the websites, social media sites, and even the Zillow profiles of 25 “WSJ 200” super-agents, … Read more about How to Dominate the Real Estate Industry of the Future

Why Print Still Matters for Hyperlocal Real Estate Marketing

Discover Blends Traditional and Digital in Today's Content Marketing Despite the all too common story of the "death of print," print publications can still work as part of your localized content marketing plan. When we defined content marketing in April, audience, quality content and engagement … Read more about Why Print Still Matters for Hyperlocal Real Estate Marketing

Dominate with Multichannel Content Marketing for Real Estate

Multichannel Content Marketing is a powerful real estate marketing strategy to win listings and overwhelm the competition. Click to Download the PDF Version Multichannel Content Marketing for Real Estate Agents Executive Summary It’s tough to get listings - in any market. Top agents have … Read more about Dominate with Multichannel Content Marketing for Real Estate