The Listings are Coming: a 6-Touch System to Capture them

It seems everybody has a different theory – and a different timeline – as to when and to what extent the accursed Coronavirus will dissipate and we will all get back to life. But one thing everyone does seem to agree on (including specialists in the medical profession), is that the Covid-19 Era will … Read more about The Listings are Coming: a 6-Touch System to Capture them

Real Estate Agent Budget Triage for COVID-19

How to Clarify Priorities & Prevent Financial Fallout Key Take-aways: You can take actions to temporarily reduce your operational overhead by 50% or more. When the shut-down is over, pent-up listings will begin to hit all at once, and it’s critical that you’re in a position to … Read more about Real Estate Agent Budget Triage for COVID-19

COVID-19 Impact: From the Mouths of Real Estate Agents (and Experts)

What top agents, brokers, coaches, and industry experts have been saying about real estate and COVID-19 Rather than share our own thoughts (and we have many), we knew it would be more helpful for you to hear what the industry’s best and brightest are saying about Coronavirus and Real … Read more about COVID-19 Impact: From the Mouths of Real Estate Agents (and Experts)

3 Tech Tools to Supercharge Prospecting and Amplify Farming

prospecting Now that 2020 is here, it's time to usher in the new year with a clear 20/20 vision for marketing and prospecting. And real estate agents don’t have to go it alone! Tools for real estate prospecting are abundant these days, so we've honed in on the three that should be in every agent’s … Read more about 3 Tech Tools to Supercharge Prospecting and Amplify Farming

New for 2020: Fast Track Real Estate Publication

Publish a Custom Neighborhood Newspaper Faster and for Less Money With 2020 quickly approaching, we’re overjoyed to roll out perhaps the fastest, easiest, and least expensive custom direct mail real estate publication the industry has ever seen: our Fast Track Publication. This new, quick and easy … Read more about New for 2020: Fast Track Real Estate Publication

How Top Agents get Ad Money for Marketing

Reduce the cost of your farming Step by step guide to the Ad Program top agents use at Discover In Thanksgivings past, we’ve blogged about wonderful topics like gratitude and giving back. This year, with so many agents asking us how they can get more bang for their marketing buck in 2020, we … Read more about How Top Agents get Ad Money for Marketing

Message Matters: Marketing to Different Generations of Sellers

Refine your marketing message to different generations of sellers It seems that Millennials and Gen X’ers can’t wait to get their hands on the latest gadgetry. Their older counterparts, on the other hand, prefer something more tangible. This is not to suggest that people under 40 are antisocial and … Read more about Message Matters: Marketing to Different Generations of Sellers

Three Agents Using Community Papers to Supercharge Business

We’ve talked about content marketing in previous posts and Discover’s mix of traditional and digital in its approach to the concept. We’re going to focus in more today on what makes traditional mediums – specifically our custom community newspapers – work in local markets. Here are three ways you … Read more about Three Agents Using Community Papers to Supercharge Business

4 Ways Content Farming will Stand the Test of Time

How Real Estate Agents are Showing Value and Generating Leads in a Changing Market Big Picture Marketing for the Coming Year Indeed, every housing market is different – and every analysts and real estate professional’s insights differ as well. With this in mind, we’re taking a look at the … Read more about 4 Ways Content Farming will Stand the Test of Time