We’ve talked about content marketing in previous posts and Discover’s mix of traditional and digital in its approach to the concept. We’re going to focus in more today on what makes traditional mediums – specifically our custom community newspapers – work in local markets. Here are three ways you … Read more about Three Agents Using Community Papers to Supercharge Business
Discover Blends Traditional and Digital in Today's Content Marketing Despite the all too common story of the "death of print," print publications can still work as part of your localized content marketing plan. When we defined content marketing in April, audience, quality content and engagement … Read more about Why Print Still Matters for Hyperlocal Real Estate Marketing
Multichannel Content Marketing is a powerful real estate marketing strategy to win listings and overwhelm the competition. Click to Download the PDF Version Multichannel Content Marketing for Real Estate Agents Executive Summary It’s tough to get listings - in any market. Top agents have … Read more about Dominate with Multichannel Content Marketing for Real Estate
... Businesses Large and Small Last week, we defined content marketing and talked a bit about why businesses engage the practice. This week, let's take a look at some real-world examples, from your local hardware store to software and services behemoth, Microsoft. Since 2008, the folks at … Read more about Content Marketing in Practice
(and ... Can it Really Help My Business?) We've heard the term "content marketing" thrown around for the past few years at conferences, on business self-help websites and by vendors. The question is, is content marketing a valuable strategy or is it just another buzzword? The answer here at … Read more about What is Content Marketing?
Are You Getting Listings with Direct Mail? If Not, You're Doing It Wrong. Getting listings with direct mail is easier than many real estate agents think. Despite being one of the most traditional marketing techniques, is still a formidable weapon in a savvy realtor's arsenal. In fact, direct mail … Read more about Getting Listings With Direct Mail: Content, Consistency and Expertise are the 3 Keys
Episode 3: “Eminem Headlines! Is It The Real Slim Shady?” It's Party Time! In this installment of "War Stories" we meet a big-time agent who SHOWS big-time customer appreciation. This successful agent throws an elaborate party to thank all of the clients who helped get him to the top. This agent … Read more about War Story – Episode 3 – Client Appreciation
It's here! We know through our own marketing efforts how important it is to stay up on your digital channels. It's likely you need lots of fresh digital content for your blog, Facebook, Twitter, marketing/content emails, and LinkedIn - perhaps you need content to post to even more … Read more about Digital Content Package Now Included with Each Publication