5 Step Plan: Become a Neighborhood Responder

Our New Project to Help you Serve Others & Strengthen your Sphere Become a Neighborhood Responder: 5 Step Plan With the Coronavirus hitting all kinds of communities, businesses, and people, this an important time to serve – and a great … Read more about 5 Step Plan: Become a Neighborhood Responder

4 Reasons Your Direct Mail Marketing Isn’t Working

Direct mail got you down? If you’re like many real estate agents, you aren’t alone. Back in 1993, our first customer for our 12-page custom publications was a real estate agent. During those early years, we dabbled in other industries, too. But … Read more about 4 Reasons Your Direct Mail Marketing Isn’t Working

New for 2020: Fast Track Real Estate Publication

Publish a Custom Neighborhood Newspaper Faster and for Less Money With 2020 quickly approaching, we’re overjoyed to roll out perhaps the fastest, easiest, and least expensive custom direct mail real estate publication the industry has ever seen: our … Read more about New for 2020: Fast Track Real Estate Publication

How Top Agents get Ad Money for Marketing

Reduce the cost of your farming Step by step guide to the Ad Program top agents use at Discover In Thanksgivings past, we’ve blogged about wonderful topics like gratitude and giving back. This year, with so many agents asking us how they can get … Read more about How Top Agents get Ad Money for Marketing

4 Farming Lessons from Top Agents

High producing real estate agents share wisdom about what works We consider ourselves very lucky here at Discover Publications – we get to know some of the most successful real estate agents that have ever graced this planet. Over the years, … Read more about 4 Farming Lessons from Top Agents

Message Matters: Marketing to Different Generations of Sellers

Refine your marketing message to different generations of sellers It seems that Millennials and Gen X’ers can’t wait to get their hands on the latest gadgetry. Their older counterparts, on the other hand, prefer something more tangible. This is not … Read more about Message Matters: Marketing to Different Generations of Sellers

Three Agents Using Community Papers to Supercharge Business

We’ve talked about content marketing in previous posts and Discover’s mix of traditional and digital in its approach to the concept. We’re going to focus in more today on what makes traditional mediums – specifically our custom community newspapers – … Read more about Three Agents Using Community Papers to Supercharge Business

Poised to Win: 3 Ways the Shifting Market can Benefit Agents

Housing market predictions for 2020 point to opportunities for strategic agents US Housing Market Predictions for 2020: Reversing the Trends Only a short while ago, homes were selling quickly and at record-high prices. Across the entire US … Read more about Poised to Win: 3 Ways the Shifting Market can Benefit Agents

Convert FSBO to Listing in 5 steps

Top Agent FSBO Conversion Plan Most agents, at some point, make an effort to convert FSBOs to Listings. But more often than not, they give up after getting abused, maligned, demeaned, cussed-out, and hung-up on. That’s unfortunate, because more … Read more about Convert FSBO to Listing in 5 steps

From Market-share to Market Domination: The Little Paper that Could

Farming with a custom real estate publication improves brand awareness and supercharges lead generation Innovation starts with challenges In 1993, a struggling real estate professional and single father came home to a dark house. The electricity … Read more about From Market-share to Market Domination: The Little Paper that Could

Getting Vendors to Pay for your Real Estate Marketing: The Right Way, and the Wrong Way

Zero-ing out the cost of your real estate marketing is more fantasy than reality.  All of us Conference Goers have heard the spiels: “Your Dry Cleaner will flip for the chance to put an ad on your door hanger!’ “Get your banker to pay for the … Read more about Getting Vendors to Pay for your Real Estate Marketing: The Right Way, and the Wrong Way