Discover Publications

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Effective Real Estate Marketing is Different

But it Doesn’t Have to be so Difficult Top agents in the real estate business know that for marketing to be effective, it needs to be different. To be effective, real estate marketing needs to physically look different than all the other messages homeowners receive – whether online or in the … Read more about Effective Real Estate Marketing is Different

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Inventory Low? Winter Open Houses Can Help!

Leveraging Wintertime Open Houses to Generate Buyers, New Buyer Leads, and Future Listings Here at Discover Publications, we are privileged to work with some of the most innovative, creative, and effective agents in the country. The teach us so much! In recent conversation, the issue of scarce … Read more about Inventory Low? Winter Open Houses Can Help!

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4 Farming Lessons from Top Agents

High producing real estate agents share wisdom about what works We consider ourselves very lucky here at Discover Publications – we get to know some of the most successful real estate agents that have ever graced this planet. Over the years, we’ve served more than a dozen agents on the WSJ Top … Read more about 4 Farming Lessons from Top Agents

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4 Ways Content Farming will Stand the Test of Time

How Real Estate Agents are Showing Value and Generating Leads in a Changing Market Big Picture Marketing for the Coming Year Indeed, every housing market is different – and every analysts and real estate professional’s insights differ as well. With this in mind, we’re taking a look at the … Read more about 4 Ways Content Farming will Stand the Test of Time

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Poised to Win: 3 Ways the Shifting Market can Benefit Agents

Housing market predictions for 2020 point to opportunities for strategic agents US Housing Market Predictions for 2020: Reversing the Trends Only a short while ago, homes were selling quickly and at record-high prices. Across the entire US housing market, buyers experienced unprecedented … Read more about Poised to Win: 3 Ways the Shifting Market can Benefit Agents

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Convert FSBO to Listing in 5 steps

Top Agent FSBO Conversion Plan Most agents, at some point, make an effort to convert FSBOs to Listings. But more often than not, they give up after getting abused, maligned, demeaned, cussed-out, and hung-up on. That’s unfortunate, because more than 90% of For Sale By Owner (FSBO) homes are … Read more about Convert FSBO to Listing in 5 steps

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Getting Vendors to Pay for your Real Estate Marketing: The Right Way, and the Wrong Way

Zero-ing out the cost of your real estate marketing is more fantasy than reality.  All of us Conference Goers have heard the spiels: “Your Dry Cleaner will flip for the chance to put an ad on your door hanger!’ “Get your banker to pay for the moving van you just financed by telling her you’ll … Read more about Getting Vendors to Pay for your Real Estate Marketing: The Right Way, and the Wrong Way

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The Impact of Hurricane Harvey on the Housing Market: a Second Storm?

The Impact of Hurricane Harvey on the Housing Market will Be Tough, but Not Forever Many of us have friends and family in the path of Harvey, or may be living and working near Houston. On Saturday, August 26, the impact of Hurricane Harvey on the housing market was the least of anyone’s concerns. … Read more about The Impact of Hurricane Harvey on the Housing Market: a Second Storm?

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Yellen’s Yellin’… What an Interest Rate Hike Could Mean

OK, so the demure, stately, reserved Janet Yellen didn’t actually yell during her testimony to Congress last week, but it was just so obvious a headline that I couldn’t resist. With all the chatter about a potential interest rate hike, we decided to do our own research and share our thoughts on this … Read more about Yellen’s Yellin’… What an Interest Rate Hike Could Mean