Our New Project to Help you Serve Others & Strengthen your Sphere Become a Neighborhood Responder: 5 Step Plan With the Coronavirus hitting all kinds of communities, businesses, and people, this an important time to serve – and a great … Read more about 5 Step Plan: Become a Neighborhood Responder
Direct mail got you down? If you’re like many real estate agents, you aren’t alone. Back in 1993, our first customer for our 12-page custom publications was a real estate agent. During those early years, we dabbled in other industries, too. But … Read more about 4 Reasons Your Direct Mail Marketing Isn’t Working
Here at Discover Publications, we work with many agents who ask us all the time about how to dovetail their direct mail efforts into an effective online campaign. Here's an article from Mack Dudayev a real estate agent (Chance Realty) who knows a lot … Read more about Generating Real Estate Leads With SEO, Here is How This Agency Did It
How the Broker-Owner of Platinum Living Realty used a 12-page publication to build his business Years ago, Jay Macklin decided to do something no other agent in his area was doing: publish a 12-page real estate paper and send it to every home in his … Read more about High ROI Farming: Superstar Agent Jay Macklin’s Video
prospecting Now that 2020 is here, it's time to usher in the new year with a clear 20/20 vision for marketing and prospecting. And real estate agents don’t have to go it alone! Tools for real estate prospecting are abundant these days, so we've … Read more about 3 Tech Tools to Supercharge Prospecting and Amplify Farming
But it Doesn’t Have to be so Difficult Top agents in the real estate business know that for marketing to be effective, it needs to be different. To be effective, real estate marketing needs to physically look different than all the other … Read more about Effective Real Estate Marketing is Different
Reduce the cost of your farming Step by step guide to the Ad Program top agents use at Discover In Thanksgivings past, we’ve blogged about wonderful topics like gratitude and giving back. This year, with so many agents asking us how they can get … Read more about How Top Agents get Ad Money for Marketing
Leveraging Wintertime Open Houses to Generate Buyers, New Buyer Leads, and Future Listings Here at Discover Publications, we are privileged to work with some of the most innovative, creative, and effective agents in the country. The teach us so … Read more about Inventory Low? Winter Open Houses Can Help!
Creating a Custom Real Estate Publication has never been Easier or more Effective For over 25 Years, Discover Publications has been streamlining its custom publication process to produce a finished product that appears complex to create, but with … Read more about Real Estate Marketing as Easy as 1-2-3
High producing real estate agents share wisdom about what works We consider ourselves very lucky here at Discover Publications – we get to know some of the most successful real estate agents that have ever graced this planet. Over the years, … Read more about 4 Farming Lessons from Top Agents
Refine your marketing message to different generations of sellers It seems that Millennials and Gen X’ers can’t wait to get their hands on the latest gadgetry. Their older counterparts, on the other hand, prefer something more tangible. This is not … Read more about Message Matters: Marketing to Different Generations of Sellers
Why your Value Proposition means Life or Death today’s industry Why Real Estate Agents Need a Killer Value Proposition The Problem With the ascent of websites like Redfin, Zillow and Trulia over the past 10 years, many homeowners have … Read more about Do More – or Die Out!