The 4 real estate marketing “power tools” This is Part 1 of a four-part series on the genius marketing techniques top agents use to crush competitors. Over the past nearly 3 decades, we’ve seen how top agents supercharge their marketing to accelerate growth and capture enormous market share. … Read more about How Top Real Estate Agents Crush Competitors | Power Tool 1: Expertization
They’re Not Just Closing Gifts: Creative Ideas For Realtors in 2022
Real estate closing gifts are not a new phenomenon, but sometimes real estate agents aren't sure what to give. Let's face it, our clients are all our businesses really have. Showing appreciation is not just polite but critical for keeping and building upon those relationships. Over the years we've … Read more about They’re Not Just Closing Gifts: Creative Ideas For Realtors in 2022
4 Reasons Your Direct Mail Marketing Isn’t Working
Direct mail got you down? If you’re like many real estate agents, you aren’t alone. Back in 1993, our first customer for our 12-page custom publications was a real estate agent. During those early years, we dabbled in other industries, too. But we quickly learned that our only clients seeming to … Read more about 4 Reasons Your Direct Mail Marketing Isn’t Working
Does direct mail work for agents? Latest stats [2021 Report]
Real estate veterans may remember that long ago direct mail was THE marketing option. But then the Internet happened, and everything changed. So, if you began selling homes after the tech boom (or if you went all-digital a while ago), you may be uncertain about direct mail. After all, a mailer … Read more about Does direct mail work for agents? Latest stats [2021 Report]
Getting Listings With Direct Mail: Content, Consistency and Expertise are the 3 Keys
Are You Getting Listings with Direct Mail? If Not, You're Doing It Wrong. Getting listings with direct mail is easier than many real estate agents think. Despite being one of the most traditional marketing techniques, is still a formidable weapon in a savvy realtor's arsenal. In fact, direct … Read more about Getting Listings With Direct Mail: Content, Consistency and Expertise are the 3 Keys
A Kick-Butt, Take-No-Prisoners 2021 Marketing Plan for Real Estate Agents
After working with top agents for 28 years, we can say, unequivocally, that this is true: what separates the winners and losers in real estate is mindset. Like it or not, 2020 has been a pivotal and revelatory year for all of us. Everything from our relationships and families to our health and … Read more about A Kick-Butt, Take-No-Prisoners 2021 Marketing Plan for Real Estate Agents
Measure Your Marketing ROI
How Real Estate Agents should measure Marketing ROI: the Right Way and the Well Intentioned Way As Agents work to pivot and re-group, we’re seeing an influx of new agents and a resurgence of effort from existing agents. With so many realtors in the game, carefully selected marketing has become a … Read more about Measure Your Marketing ROI
But does it Work? 7 Questions Top Agents Always Ask before they Market
A 7-Question Litmus Test for Real Estate Marketing Today, it's more important than ever to market in ways that will help you stand out, and there are a million products that can make that possible. But agents need to know how to evaluate real estate marketing products; just because the product … Read more about But does it Work? 7 Questions Top Agents Always Ask before they Market
You’re Great… and Who Cares?
Why Salesy Real Estate Marketing Fails with Today’s Sellers Quick: take a look at these two headlines. Each appears on the front cover of a real estate agent’s local newsletter or publication. “Peter Pumpkin-eater named #1 Producer at Joker Broker Inc!” (by Peter Pumpkin-eater) “Record … Read more about You’re Great… and Who Cares?
7 Ways to Save on Farming
Real Estate Marketing Budget Hacks From the very inception of our Custom Publications, many decades ago, we here at Discover have championed the importance of farming “on budget.” In fact, it is hard-wired throughout our business model, sales process, and rate structures. Although we see … Read more about 7 Ways to Save on Farming
Convert FSBO to Listing in 5 steps
Top Agent FSBO Conversion Plan Most agents, at some point, make an effort to convert FSBOs to Listings. But more often than not, they give up after getting abused, maligned, demeaned, cussed-out, and hung-up on. That’s unfortunate, because more than 90% of For Sale By Owner (FSBO) homes are … Read more about Convert FSBO to Listing in 5 steps
The Listings are Coming: a 6-Touch System to Capture them
It seems everybody has a different theory – and a different timeline – as to when and to what extent the accursed Coronavirus will dissipate and we will all get back to life. But one thing everyone does seem to agree on (including specialists in the medical profession), is that the Covid-19 Era will … Read more about The Listings are Coming: a 6-Touch System to Capture them