But it Doesn’t Have to be so Difficult Top agents in the real estate business know that for marketing to be effective, it needs to be different. To be effective, real estate marketing needs to physically look different than all the other … Read more about Effective Real Estate Marketing is Different
Reduce the cost of your farming Step by step guide to the Ad Program top agents use at Discover In Thanksgivings past, we’ve blogged about wonderful topics like gratitude and giving back. This year, with so many agents asking us how they can get … Read more about How Top Agents get Ad Money for Marketing
Leveraging Wintertime Open Houses to Generate Buyers, New Buyer Leads, and Future Listings Here at Discover Publications, we are privileged to work with some of the most innovative, creative, and effective agents in the country. The teach us so … Read more about Inventory Low? Winter Open Houses Can Help!
Creating a Custom Real Estate Publication has never been Easier or more Effective For over 25 Years, Discover Publications has been streamlining its custom publication process to produce a finished product that appears complex to create, but with … Read more about Real Estate Marketing as Easy as 1-2-3
Housing market predictions for 2020 point to opportunities for strategic agents US Housing Market Predictions for 2020: Reversing the Trends Only a short while ago, homes were selling quickly and at record-high prices. Across the entire US … Read more about Poised to Win: 3 Ways the Shifting Market can Benefit Agents
Top Agent FSBO Conversion Plan Most agents, at some point, make an effort to convert FSBOs to Listings. But more often than not, they give up after getting abused, maligned, demeaned, cussed-out, and hung-up on. That’s unfortunate, because more … Read more about Convert FSBO to Listing in 5 steps
Zero-ing out the cost of your real estate marketing is more fantasy than reality. All of us Conference Goers have heard the spiels: “Your Dry Cleaner will flip for the chance to put an ad on your door hanger!’ “Get your banker to pay for the … Read more about Getting Vendors to Pay for your Real Estate Marketing: The Right Way, and the Wrong Way
Real Estate Agents Get More Listings with Direct Mail. When you want to succeed in real estate, there may be no better way to grab the attention of prospects than direct mail. Amidst countless digital tools, real estate agents are turning to … Read more about Real Estate Agents Get More Listings with Direct Mail
The agents who innovate and adapt will dominate the real estate industry of the future. The real estate industry is rapidly evolving, and top agents are employing new strategies succeed. We scoured the websites, social media sites, and even … Read more about How to Dominate the Real Estate Industry of the Future
... Businesses Large and Small Last week, we defined content marketing and talked a bit about why businesses engage the practice. This week, let's take a look at some real-world examples, from your local hardware store to software and services … Read more about Content Marketing in Practice
(and ... Can it Really Help My Business?) We've heard the term "content marketing" thrown around for the past few years at conferences, on business self-help websites and by vendors. The question is, is content marketing a valuable strategy or is it … Read more about What is Content Marketing?
How Real Estate Agents are targeting and selling to different generations of homebuyers Before we dive into what we think is the right approach when dealing with different generations as an Agent, we'd like to give a word of caution. Be careful not … Read more about They All Buy Houses: Millennials, Gen Xers, and Boomers