How to Dominate the Real Estate Industry of the Future

The agents who innovate and adapt will dominate the real estate industry of the future. The real estate industry is rapidly evolving, and top agents are employing new strategies succeed. We scoured the websites, social media sites, and even the Zillow profiles of 25 “WSJ 200” super-agents, … Read more about How to Dominate the Real Estate Industry of the Future

They All Buy Houses: Millennials, Gen Xers, and Boomers

How Real Estate Agents are targeting and selling to different generations of homebuyers Before we dive into what we think is the right approach when dealing with different generations as an Agent, we'd like to give a word of caution. Be careful not to associate all people with a blanket … Read more about They All Buy Houses: Millennials, Gen Xers, and Boomers

Marketing Facts and Figures for Agents: Mail, Digital, and Content

The Power of Combining Direct Mail, Digital Marketing, and Local Content Mail plus Digital is a classic case of the whole being greater than the sum of its parts, and great content is the driving force of its effectiveness. Mail tells readers about your website and blog and social media and … Read more about Marketing Facts and Figures for Agents: Mail, Digital, and Content

Tony Robbins and John Maxwell Talk Momentum

Momentum for real estate agents is crucial to success - but often hard to get mid-stream. By now, you might be at a comfortable place in life. But if you’re anything like us at Discover Pubs, comfort feels weird. It feels unnatural, fraudulent… lazy. For those of us who demand success out of life, … Read more about Tony Robbins and John Maxwell Talk Momentum

“Really?!” Marketing Stats that Might Surprise You

It's Amazing how Powerful the Direct Mail, Digital Marketing, and Local Content Trio can Be! We hope you enjoy these eye-opening Marketing statistics for Real Estate Agents.  Direct Mail B2B Marketers, overall, reported 27% ROI from direct mail ads, postcards, and catalogs (DMA). Clients of … Read more about “Really?!” Marketing Stats that Might Surprise You

Open Houses: A Brilliant Way to Generate Leads

How Experts Use Open Houses to Generate Listings We're sure you've heard the buzz about the hot new thing in Real Estate sales! Robot Listing Agents? No. Government-mandated 20% real estate commission? NO. The diesel typewriter? No, no, no. Give up? It’s the Private House Showing – a strange, … Read more about Open Houses: A Brilliant Way to Generate Leads

When Markets Cool: Wisdom from The Greatest Generation

In most parts of the country things are pretty good in the real estate market, but many of us know that the biz is very susceptible to dramatic cycles and shifts in conditions. Since we’re not unusually stressed-out, this may be a good time to take a look back and be prepared to handle the next Big … Read more about When Markets Cool: Wisdom from The Greatest Generation

3 Ways Agents Can Maximize Time

The three time-maximizers that agents forget: These rock-solid strategies are nothing new. And yet, we at Discover continue to be amazed by how often even the best agents go against the most basic best practices. We get it… sometimes, it seems easier to do the busywork yourself than stop and … Read more about 3 Ways Agents Can Maximize Time