Resources Archives | Discover Publications

Mastering Negotiation in 2024: A Key Skill for Real Estate Agents

Mastering Negotiation in 2024: A Key Skill for Real Estate Agents

As an agent, you’ll constantly find yourself at the negotiating table, fighting for the best deal for your clients. Whether you’re going back-and-forth with a stubborn seller or trying to land that perfect property for your buyers, your ability to...

03/07/2024

Convert FSBO to Listing in 5 steps in 2024

Direct Mail Marketing Product Information Real Estate Market Real Estate Marketing Resources

Convert FSBO to Listing in 5 steps in 2024

Top Agent FSBO Conversion Plan Most agents, at some point, make an effort to convert FSBOs to Listings. But more often than not, they give up after getting abused, maligned, demeaned, cussed-out, and hung-up on. That’s unfortunate, because more than...

01/11/2024

Does direct mail work for agents? Latest stats [2021 Report]

Content Marketing Real Estate Agents Real Estate Market Real Estate Marketing Resources

Does direct mail work for agents? Latest stats [2021 Report]

Real estate veterans may remember that long ago direct mail was THE marketing option. But then the Internet happened, and everything changed. So, if you began selling homes after the tech boom (or if you went all-digital a while ago),...

09/08/2021

Content Marketing Digital Marketing General Resources

What is Content Marketing?

(and … Can it Really Help My Business?) We’ve heard the term “content marketing” thrown around for the past few years at conferences, on business self-help websites and by vendors. The question is, is content marketing a valuable strategy or...

04/03/2020

Effective Real Estate Marketing is Different

Direct Mail Marketing General Real Estate Market Real Estate Marketing Resources

Effective Real Estate Marketing is Different

But it Doesn’t Have to be so Difficult Top agents in the real estate business know that for marketing to be effective, it needs to be different. To be effective, real estate marketing needs to physically look different than all...

12/30/2019

How Top Agents get Ad Money for Marketing

Content Marketing Direct Mail Marketing General Real Estate Marketing Resources

How Top Agents get Ad Money for Marketing

Reduce the cost of your farming Step by step guide to the Ad Program top agents use at Discover In Thanksgivings past, we’ve blogged about wonderful topics like gratitude and giving back. This year, with so many agents asking us...

11/26/2019

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Category: Resources