Generate Interest with Local Content – Then Generate Leads

Two Agents Making Community Papers a Plus for Business We've talked about content marketing in previous posts and Discover's mix of traditional and digital in its approach to the concept. We're going to focus in more today on what makes traditional mediums - specifically our custom community … Read more about Generate Interest with Local Content – Then Generate Leads

Why Print Still Matters for Hyperlocal Real Estate Marketing

Discover Blends Traditional and Digital in Today's Content Marketing Despite the all too common story of the "death of print," print publications can still work as part of your localized content marketing plan. When we defined content marketing in April, audience, quality content and engagement … Read more about Why Print Still Matters for Hyperlocal Real Estate Marketing

Dominate with Multichannel Content Marketing for Real Estate

Multichannel Content Marketing is a powerful real estate marketing strategy to win listings and overwhelm the competition. Click to Download the PDF Version Multichannel Content Marketing for Real Estate Agents Executive Summary It’s tough to get listings - in any market. Top agents have … Read more about Dominate with Multichannel Content Marketing for Real Estate

The Impact of Hurricane Harvey on the Housing Market: a Second Storm?

The Impact of Hurricane Harvey on the Housing Market will Be Tough, but Not Forever Many of us have friends and family in the path of Harvey, or may be living and working near Houston. On Saturday, August 26, the impact of Hurricane Harvey on the housing market was the least of anyone’s concerns. … Read more about The Impact of Hurricane Harvey on the Housing Market: a Second Storm?

Who’s Heading to Inman Connect San Francisco 2017?

Discover Pubs will be Lighting Up Silicon Valley with the Real Estate Elite at Inman Connect San Francisco 2017! Inman Connect San Francisco 2017 is just around the corner. This year with be our first-ever appearance at the show, and we're not sure what to expect - but we do know we're going to … Read more about Who’s Heading to Inman Connect San Francisco 2017?

How to Evaluate Real Estate Marketing Products: 7 Questions to Ask

A quick 7-question litmus test: how to evaluate real estate marketing products Today, it's more important than ever to market in ways that will help you stand out, and there are a million products that can make that possible. But agents need to know how to evaluate real estate marketing products; … Read more about How to Evaluate Real Estate Marketing Products: 7 Questions to Ask

Getting Listings With Direct Mail: Content, Consistency and Expertise are the 3 Keys

Are You Getting Listings with Direct Mail? If Not, You're Doing It Wrong. Getting listings with direct mail is easier than many real estate agents think. Despite being one of the most traditional marketing techniques, is still a formidable weapon in a savvy realtor's arsenal. In fact, direct mail … Read more about Getting Listings With Direct Mail: Content, Consistency and Expertise are the 3 Keys

They All Buy Houses: Millennials, Gen Xers, and Boomers

How Real Estate Agents are targeting and selling to different generations of homebuyers Before we dive into what we think is the right approach when dealing with different generations as an Agent, we'd like to give a word of caution. Be careful not to associate all people with a blanket … Read more about They All Buy Houses: Millennials, Gen Xers, and Boomers

Optimize a Direct Mail Marketing Campaign in 2017

Is direct mail marketing still kicking even in 2017? We get asked all the time - is direct mail marketing working, now, in 2017? The answer is a resounding yes. According to the Direct Marketing Association (DMA), direct mail is still alive and well. More than that, it is still preferred by … Read more about Optimize a Direct Mail Marketing Campaign in 2017