Optimize a Direct Mail Marketing Campaign in 2017

Is direct mail marketing still kicking even in 2017? We get asked all the time - is direct mail marketing working, now, in 2017? The answer is a resounding yes. According to the Direct Marketing Association (DMA), direct mail is still alive and well. More than that, it is still preferred by … Read more about Optimize a Direct Mail Marketing Campaign in 2017

Marketing Facts and Figures for Agents: Mail, Digital, and Content

The Power of Combining Direct Mail, Digital Marketing, and Local Content Mail plus Digital is a classic case of the whole being greater than the sum of its parts, and great content is the driving force of its effectiveness. Mail tells readers about your website and blog and social media and … Read more about Marketing Facts and Figures for Agents: Mail, Digital, and Content

Adapt, or Die: Dawn of the New Real Estate Marketing Era

Not All Agents will Survive What’s Coming This is a hot topic in Real Estate Marketing. For those of us with any experience, we realize how much we took for granted the simplicity of marketing before the Internet – heck, before Facebook. The way Real Estate Agents market has forever changed. So … Read more about Adapt, or Die: Dawn of the New Real Estate Marketing Era

Tony Robbins and John Maxwell Talk Momentum

Momentum for real estate agents is crucial to success - but often hard to get mid-stream. By now, you might be at a comfortable place in life. But if you’re anything like us at Discover Pubs, comfort feels weird. It feels unnatural, fraudulent… lazy. For those of us who demand success out of life, … Read more about Tony Robbins and John Maxwell Talk Momentum

“Really?!” Marketing Stats that Might Surprise You

It's Amazing how Powerful the Direct Mail, Digital Marketing, and Local Content Trio can Be! We hope you enjoy these eye-opening Marketing statistics for Real Estate Agents.  Direct Mail B2B Marketers, overall, reported 27% ROI from direct mail ads, postcards, and catalogs (DMA). Clients of … Read more about “Really?!” Marketing Stats that Might Surprise You

Yellen’s Yellin’… What an Interest Rate Hike Could Mean

OK, so the demure, stately, reserved Janet Yellen didn’t actually yell during her testimony to Congress last week, but it was just so obvious a headline that I couldn’t resist. With all the chatter about a potential interest rate hike, we decided to do our own research and share our thoughts on this … Read more about Yellen’s Yellin’… What an Interest Rate Hike Could Mean

Open Houses: A Brilliant Way to Generate Leads

How Experts Use Open Houses to Generate Listings We're sure you've heard the buzz about the hot new thing in Real Estate sales! Robot Listing Agents? No. Government-mandated 20% real estate commission? NO. The diesel typewriter? No, no, no. Give up? It’s the Private House Showing – a strange, … Read more about Open Houses: A Brilliant Way to Generate Leads

They’re Not Just Closing Gifts: Creative Ideas to Deepen Client Relationships

Real estate closing gifts are not a new phenomenon, but sometimes real estate agents aren't sure what to give. Let's face it, our clients are all our businesses really have. Showing appreciation is not just polite but critical for keeping and building upon those relationships. Over the years we've … Read more about They’re Not Just Closing Gifts: Creative Ideas to Deepen Client Relationships

Real Estate Tech on the March: 3D and Drone Technology

Remember the “big book of listings?” How about faxing spec sheets to prospective buyers. Single page summaries with one grainy photo and a lot of numbers were all you had. Well, those days are gone for good. New rounds of technology, specifically 3D and drones, are revamping the industry. I’d like … Read more about Real Estate Tech on the March: 3D and Drone Technology