Real Estate Marketing War Story: Pricing
Episode 2: “The Price was Actually Right” Ahh, pricing. It usually isn’t a big deal to get clients on board with a list price that will effectively sell their home… but, sometimes it is. In this episode, Leo shares personal...
8 Ways Exclusivity Bolsters Real Estate Marketing
Exclusivity, why is it important? Did anyone ever give you a check that bounced and the bank mailed it to you with rubber stamped stigmata on it like “Insufficient Funds” or “Dishonored”? Do you remember who gave you this infamous check?...
Discover Pubs War Story: True Tale of Real Estate Marketing Woe
Episode 1: “The Real Estate Man with No Marketing Plan” Tune in to Discover Publication’s founder Leo Zupan’s “War Story.” In this debut episode he talks about a big-ticket client with a haphazard marketing approach. Our takeaway from the story? Consistency...
Tactility: Giving Direct Mail Newspapers a Leg Up
Tactility – Why Your Newspaper is the Next New Thing Tactility, not a very common word, but a critically important one for the best kept secret in marketing for listings (and especially good news for direct mail). The dictionary says...
The inside scoop on a Discover custom publication
We often get asked, “what exactly goes inside my custom publication?” This post is designed to answer this question in more detail than you might see on the website, but keep in mind our friendly Discover-ers are just a phone...
3 Ways Agents Can Maximize Time
The three time-maximizers that agents forget: These rock-solid strategies are nothing new. And yet, we at Discover continue to be amazed by how often even the best agents go against the most basic best practices. We get it… sometimes, it seems easier...