You’re Great… and Who Cares?
Why Salesy Real Estate Marketing Fails with Today’s Sellers Quick: take a look at these two headlines. Each appears on the front cover of a real estate agent’s local newsletter or publication. “Peter Pumpkin-eater named #1 Producer at Joker Broker...
7 Ways to Save on Farming
Real Estate Marketing Budget Hacks From the very inception of our Custom Publications, many decades ago, we here at Discover have championed the importance of farming “on budget.” In fact, it is hard-wired throughout our business model, sales process, and...
The Listings are Coming: a 6-Touch System to Capture them
It seems everybody has a different theory – and a different timeline – as to when and to what extent the accursed Coronavirus will dissipate and we will all get back to life. But one thing everyone does seem to...
9 Top Agent COVID-19 Marketing Messages
The Exact Articles & Items 9 Top Agents are Publishing Right Now During this unprecedented time, our most experienced and successful clients are looking for opportunity. They’re determined to connect with their farms on a deeper level than ever before,...
Real Estate Agent Budget Triage for COVID-19
How to Clarify Priorities & Prevent Financial Fallout Key Take-aways: You can take actions to temporarily reduce your operational overhead by 50% or more. When the shut-down is over, pent-up listings will begin to hit all at once, and it’s...
What is Content Marketing?
(and … Can it Really Help My Business?) We’ve heard the term “content marketing” thrown around for the past few years at conferences, on business self-help websites and by vendors. The question is, is content marketing a valuable strategy or...