4 Reasons Your Direct Mail Marketing Isn’t Working
If you’re like many real estate agents, you aren’t alone. Back in 1993, our first customer for our 12-page custom publications was a real estate agent. During those early years, we dabbled in other industries, too. But we quickly learned...
A Kick-Butt, Take-No-Prisoners 2021 Marketing Plan for Real Estate Agents
After working with top agents for 28 years, we can say, unequivocally, that this is true: what separates the winners and losers in real estate is mindset. Like it or not, 2020 has been a pivotal and revelatory year for...
But does it Work? 7 Questions Top Agents Always Ask before they Market
A 7-Question Litmus Test for Real Estate Marketing Today, it’s more important than ever to market in ways that will help you stand out, and there are a million products that can make that possible. But agents need to know...
You’re Great… and Who Cares?
Why Salesy Real Estate Marketing Fails with Today’s Sellers Quick: take a look at these two headlines. Each appears on the front cover of a real estate agent’s local newsletter or publication. “Peter Pumpkin-eater named #1 Producer at Joker Broker...
7 Ways to Save on Farming
Real Estate Marketing Budget Hacks From the very inception of our Custom Publications, many decades ago, we here at Discover have championed the importance of farming “on budget.” In fact, it is hard-wired throughout our business model, sales process, and...
9 Top Agent COVID-19 Marketing Messages
The Exact Articles & Items 9 Top Agents are Publishing Right Now During this unprecedented time, our most experienced and successful clients are looking for opportunity. They’re determined to connect with their farms on a deeper level than ever before,...