4 Ways Content Farming will Stand the Test of Time
How Real Estate Agents are Showing Value and Generating Leads in a Changing Market Big Picture Marketing for the Coming Year Indeed, every housing market is different – and every analysts and real estate professional’s insights differ as well. With...
Real Estate Tech on the March: 3D and Drone Technology
Remember the “big book of listings?” How about faxing spec sheets to prospective buyers. Single page summaries with one grainy photo and a lot of numbers were all you had. Well, those days are gone for good. New rounds of...
Poised to Win: 3 Ways the Shifting Market can Benefit Agents
Housing market predictions for 2020 point to opportunities for strategic agents US Housing Market Predictions for 2020: Reversing the Trends Only a short while ago, homes were selling quickly and at record-high prices. Across the entire US housing market, buyers...
From Market-share to Market Domination: The Little Paper that Could
Farming with a custom real estate publication improves brand awareness and supercharges lead generation Innovation starts with challenges In 1993, a struggling real estate professional and single father came home to a dark house. The electricity had been cut because...
Getting Vendors to Pay for your Real Estate Marketing: The Right Way, and the Wrong Way
Zero-ing out the cost of your real estate marketing is more fantasy than reality. All of us Conference Goers have heard the spiels: “Your Dry Cleaner will flip for the chance to put an ad on your door hanger!’ “Get...
5 Steps for Farming with a Custom Real Estate Publication
custom real estate publication Direct mail has been around for ages, and when it’s done right it can be very effective. Today, many top agents are farming with “hyper-local” custom publications and reporting better results than farming with postcards alone....