Convert FSBO to Listing in 5 steps in 2024
Top Agent FSBO Conversion Plan Most agents, at some point, make an effort to convert FSBOs to Listings. But more often than not, they give up after getting abused, maligned, demeaned, cussed-out, and hung-up on. That’s unfortunate, because more than...
They’re Not Just Closing Gifts: Creative Ideas For Realtors in 2022
Real estate closing gifts are not a new phenomenon, but sometimes real estate agents aren’t sure what to give. Let’s face it, our clients are all our businesses really have. Showing appreciation is not just polite but critical for keeping and building upon those relationships. Over the years...
You’re Great… and Who Cares?
Why Salesy Real Estate Marketing Fails with Today’s Sellers Quick: take a look at these two headlines. Each appears on the front cover of a real estate agent’s local newsletter or publication. “Peter Pumpkin-eater named #1 Producer at Joker Broker...
Open Houses: A Brilliant Way to Generate Leads
How Experts Use Open Houses to Generate Listings We’re sure you’ve heard the buzz about the hot new thing in Real Estate sales! Robot Listing Agents? No. Government-mandated 20% real estate commission? NO. The diesel typewriter? No, no, no. Give up? It’s...
When Markets Cool: Wisdom from The Greatest Generation
In most parts of the country things are pretty good in the real estate market, but many of us know that the biz is very susceptible to dramatic cycles and shifts in conditions. Since we’re not unusually stressed-out, this may...
War Story – Episode 3 – Client Appreciation
Episode 3: “Eminem Headlines! Is It The Real Slim Shady?” It’s Party Time! In this installment of “War Stories” we meet a big-time agent who SHOWS big-time customer appreciation. This successful agent throws an elaborate party to thank all of the clients...