Three Agents Using Community Papers to Supercharge Business
We’ve talked about content marketing in previous posts and Discover’s mix of traditional and digital in its approach to the concept. We’re going to focus in more today on what makes traditional mediums – specifically our custom community newspapers –...
They All Buy Houses: Millennials, Gen Xers, and Boomers
How Real Estate Agents are targeting and selling to different generations of homebuyers Before we dive into what we think is the right approach when dealing with different generations as an Agent, we’d like to give a word of caution....
8 Ways Exclusivity Bolsters Real Estate Marketing
Exclusivity, why is it important? Did anyone ever give you a check that bounced and the bank mailed it to you with rubber stamped stigmata on it like “Insufficient Funds” or “Dishonored”? Do you remember who gave you this infamous check?...
Discover Pubs War Story: True Tale of Real Estate Marketing Woe
Episode 1: “The Real Estate Man with No Marketing Plan” Tune in to Discover Publication’s founder Leo Zupan’s “War Story.” In this debut episode he talks about a big-ticket client with a haphazard marketing approach. Our takeaway from the story? Consistency...
Five ways top real estate agents in the country establish themselves as community leaders
Top real estate agents know the value of becoming the go-to person in their community. Here are five ways they’re getting ahead. Why is being the “go-to person” in your community so important for a real estate agent? The industry is...
Real estate agents: Four reasons your direct mail campaign isn’t working
Real Estate is the Best Industry for Direct Mail Marketing Over the last few decades, here at Discover we’ve made huge efforts at getting custom publications in the mailboxes of various industry prospects. We’ve tried the full gamut of small...