Real Estate Marketing War Story: Pricing
Episode 2: “The Price was Actually Right” Ahh, pricing. It usually isn’t a big deal to get clients on board with a list price that will effectively sell their home… but, sometimes it is. In this episode, Leo shares personal...
8 Ways Exclusivity Bolsters Real Estate Marketing
Exclusivity, why is it important? Did anyone ever give you a check that bounced and the bank mailed it to you with rubber stamped stigmata on it like “Insufficient Funds” or “Dishonored”? Do you remember who gave you this infamous check?...
Discover Pubs War Story: True Tale of Real Estate Marketing Woe
Episode 1: “The Real Estate Man with No Marketing Plan” Tune in to Discover Publication’s founder Leo Zupan’s “War Story.” In this debut episode he talks about a big-ticket client with a haphazard marketing approach. Our takeaway from the story? Consistency...
The inside scoop on a Discover custom publication
We often get asked, “what exactly goes inside my custom publication?” This post is designed to answer this question in more detail than you might see on the website, but keep in mind our friendly Discover-ers are just a phone...
Five ways top real estate agents in the country establish themselves as community leaders
Top real estate agents know the value of becoming the go-to person in their community. Here are five ways they’re getting ahead. Why is being the “go-to person” in your community so important for a real estate agent? The industry is...
Real estate agents: Four reasons your direct mail campaign isn’t working
Real Estate is the Best Industry for Direct Mail Marketing Over the last few decades, here at Discover we’ve made huge efforts at getting custom publications in the mailboxes of various industry prospects. We’ve tried the full gamut of small...