Three Agents Using Community Papers to Supercharge Business

We’ve talked about content marketing in previous posts and Discover’s mix of traditional and digital in its approach to the concept. We’re going to focus in more today on what makes traditional mediums – specifically our custom community newspapers – work in local markets. Here are three ways you … Read more about Three Agents Using Community Papers to Supercharge Business

Getting Listings With Direct Mail: Content, Consistency and Expertise are the 3 Keys

Are You Getting Listings with Direct Mail? If Not, You're Doing It Wrong. Getting listings with direct mail is easier than many real estate agents think. Despite being one of the most traditional marketing techniques, is still a formidable weapon in a savvy realtor's arsenal. In fact, direct mail … Read more about Getting Listings With Direct Mail: Content, Consistency and Expertise are the 3 Keys

They’re Not Just Closing Gifts: Creative Ideas to Deepen Client Relationships

Real estate closing gifts are not a new phenomenon, but sometimes real estate agents aren't sure what to give. Let's face it, our clients are all our businesses really have. Showing appreciation is not just polite but critical for keeping and building upon those relationships. Over the years we've … Read more about They’re Not Just Closing Gifts: Creative Ideas to Deepen Client Relationships

War Story – Episode 3 – Client Appreciation

Episode 3: “Eminem Headlines! Is It The Real Slim Shady?” It's Party Time! In this installment of "War Stories" we meet a big-time agent who SHOWS big-time  customer appreciation. This successful agent throws an elaborate party to thank all of the clients who helped get him to the top. This agent … Read more about War Story – Episode 3 – Client Appreciation

Digital Content Package Now Included with Each Publication

It's here! We know through our own marketing efforts how important it is to stay up on your digital channels. It's likely you need lots of fresh digital content for your blog, Facebook, Twitter, marketing/content emails, and LinkedIn - perhaps you need content to post to even more … Read more about Digital Content Package Now Included with Each Publication

Discover Pubs War Story: True Tale of Real Estate Marketing Woe

Episode 1: "The Real Estate Man with No Marketing Plan" Tune in to Discover Publication's founder Leo Zupan's "War Story." In this debut episode he talks about a big-ticket client with a haphazard marketing approach. Our takeaway from the story? Consistency is key to a successful marketing … Read more about Discover Pubs War Story: True Tale of Real Estate Marketing Woe