How Real Estate Agents should measure Marketing ROI: the Right Way and the Well Intentioned Way As Agents work to pivot and re-group, we’re seeing an influx of new agents and a resurgence of effort from existing agents. With so many realtors in the game, carefully selected marketing has become a … Read more about Measure Your Marketing ROI
You’re Great… and Who Cares?
Why Salesy Real Estate Marketing Fails with Today’s Sellers Quick: take a look at these two headlines. Each appears on the front cover of a real estate agent’s local newsletter or publication. “Peter Pumpkin-eater named #1 Producer at Joker Broker Inc!” (by Peter Pumpkin-eater) “Record … Read more about You’re Great… and Who Cares?
Getting Listings With Direct Mail: Content, Consistency and Expertise are the 3 Keys
Are You Getting Listings with Direct Mail? If Not, You're Doing It Wrong. Getting listings with direct mail is easier than many real estate agents think. Despite being one of the most traditional marketing techniques, is still a formidable weapon in a savvy realtor's arsenal. In fact, direct … Read more about Getting Listings With Direct Mail: Content, Consistency and Expertise are the 3 Keys
New for 2020: Fast Track Real Estate Publication
Publish a Custom Neighborhood Newspaper Faster and for Less Money With 2020 quickly approaching, we’re overjoyed to roll out perhaps the fastest, easiest, and least expensive custom direct mail real estate publication the industry has ever seen: our Fast Track Publication. This new, quick and easy … Read more about New for 2020: Fast Track Real Estate Publication
Three Agents Using Community Papers to Supercharge Business
We’ve talked about content marketing in previous posts and Discover’s mix of traditional and digital in its approach to the concept. We’re going to focus in more today on what makes traditional mediums – specifically our custom community newspapers – work in local markets. Here are three ways you … Read more about Three Agents Using Community Papers to Supercharge Business
They All Buy Houses: Millennials, Gen Xers, and Boomers
How Real Estate Agents are targeting and selling to different generations of homebuyers Before we dive into what we think is the right approach when dealing with different generations as an Agent, we'd like to give a word of caution. Be careful not to associate all people with a blanket … Read more about They All Buy Houses: Millennials, Gen Xers, and Boomers
Optimize a Direct Mail Marketing Campaign in 2017
Is direct mail marketing still kicking even in 2017? We get asked all the time - is direct mail marketing working, now, in 2017? The answer is a resounding yes. According to the Direct Marketing Association (DMA), direct mail is still alive and well. More than that, it is still preferred by … Read more about Optimize a Direct Mail Marketing Campaign in 2017
They’re Not Just Closing Gifts: Creative Ideas to Deepen Client Relationships
Real estate closing gifts are not a new phenomenon, but sometimes real estate agents aren't sure what to give. Let's face it, our clients are all our businesses really have. Showing appreciation is not just polite but critical for keeping and building upon those relationships. Over the years we've … Read more about They’re Not Just Closing Gifts: Creative Ideas to Deepen Client Relationships
When Markets Cool: Wisdom from The Greatest Generation
In most parts of the country things are pretty good in the real estate market, but many of us know that the biz is very susceptible to dramatic cycles and shifts in conditions. Since we’re not unusually stressed-out, this may be a good time to take a look back and be prepared to handle the next Big … Read more about When Markets Cool: Wisdom from The Greatest Generation
War Story – Episode 3 – Client Appreciation
Episode 3: “Eminem Headlines! Is It The Real Slim Shady?” It's Party Time! In this installment of "War Stories" we meet a big-time agent who SHOWS big-time customer appreciation. This successful agent throws an elaborate party to thank all of the clients who helped get him to the top. This agent … Read more about War Story – Episode 3 – Client Appreciation
Digital Content Package Now Included with Each Publication
It's here! We know through our own marketing efforts how important it is to stay up on your digital channels. It's likely you need lots of fresh digital content for your blog, Facebook, Twitter, marketing/content emails, and LinkedIn - perhaps you need content to post to even more … Read more about Digital Content Package Now Included with Each Publication
Discover Pubs War Story: True Tale of Real Estate Marketing Woe
Episode 1: "The Real Estate Man with No Marketing Plan" Tune in to Discover Publication's founder Leo Zupan's "War Story." In this debut episode he talks about a big-ticket client with a haphazard marketing approach. Our takeaway from the story? Consistency is key to a successful marketing … Read more about Discover Pubs War Story: True Tale of Real Estate Marketing Woe