Are You Getting Listings with Direct Mail? If Not, You're Doing It Wrong. Getting listings with direct mail is easier than many real estate agents think. Despite being one of the most traditional marketing techniques, is still a formidable weapon in a savvy realtor's arsenal. In fact, direct … Read more about Getting Listings With Direct Mail: Content, Consistency and Expertise are the 3 Keys
You’re Great… and Who Cares?
Why Salesy Real Estate Marketing Fails with Today’s Sellers Quick: take a look at these two headlines. Each appears on the front cover of a real estate agent’s local newsletter or publication. “Peter Pumpkin-eater named #1 Producer at Joker Broker Inc!” (by Peter Pumpkin-eater) “Record … Read more about You’re Great… and Who Cares?
Optimize a Direct Mail Marketing Campaign in 2017
Is direct mail marketing still kicking even in 2017? We get asked all the time - is direct mail marketing working, now, in 2017? The answer is a resounding yes. According to the Direct Marketing Association (DMA), direct mail is still alive and well. More than that, it is still preferred by … Read more about Optimize a Direct Mail Marketing Campaign in 2017
Open Houses: A Brilliant Way to Generate Leads
How Experts Use Open Houses to Generate Listings We're sure you've heard the buzz about the hot new thing in Real Estate sales! Robot Listing Agents? No. Government-mandated 20% real estate commission? NO. The diesel typewriter? No, no, no. Give up? It’s the Private House Showing – a strange, … Read more about Open Houses: A Brilliant Way to Generate Leads
Digital Content Package Now Included with Each Publication
It's here! We know through our own marketing efforts how important it is to stay up on your digital channels. It's likely you need lots of fresh digital content for your blog, Facebook, Twitter, marketing/content emails, and LinkedIn - perhaps you need content to post to even more … Read more about Digital Content Package Now Included with Each Publication
8 Ways Exclusivity Bolsters Real Estate Marketing
Exclusivity, why is it important? Did anyone ever give you a check that bounced and the bank mailed it to you with rubber stamped stigmata on it like “Insufficient Funds” or “Dishonored”? Do you remember who gave you this infamous check? Think hard. Of course you do, and you didn’t need to think … Read more about 8 Ways Exclusivity Bolsters Real Estate Marketing
The inside scoop on a Discover custom publication
We often get asked, "what exactly goes inside my custom publication?" This post is designed to answer this question in more detail than you might see on the website, but keep in mind our friendly Discover-ers are just a phone call away to dive as deep into the details as you wish. Check out our … Read more about The inside scoop on a Discover custom publication
A User’s Guide to Microsoft Office
Choosing the Right Program in Microsoft Office With a multitude of programs out there, how do you know which one is right for the task you are working on? One of the most common suite of programs used in business is Microsoft Office. So which programs in office should you use for what? Let’s break … Read more about A User’s Guide to Microsoft Office
Five ways top real estate agents in the country establish themselves as community leaders
Top real estate agents know the value of becoming the go-to person in their community. Here are five ways they're getting ahead. Why is being the “go-to person” in your community so important for a real estate agent? The industry is a very personal business, people need to feel comfortable with the … Read more about Five ways top real estate agents in the country establish themselves as community leaders
Real estate agents: Four reasons your direct mail campaign isn’t working
Real Estate is the Best Industry for Direct Mail Marketing Over the last few decades, here at Discover we’ve made huge efforts at getting custom publications in the mailboxes of various industry prospects. We’ve tried the full gamut of small businesses marketing to a geographic farm. What we’ve … Read more about Real estate agents: Four reasons your direct mail campaign isn’t working
Top 21 Favorite Marketing Memes of the Month
Here it is, our top marketing memes of the month, chosen by the team at Discover Pubs. Memes generate a good laugh, but they can also allow us to walk a day in each other's shoes and experience the good and bad of our daily professions. As for marketing professionals, from the moment we sit down to … Read more about Top 21 Favorite Marketing Memes of the Month
Your Custom Publication, Make Every Page Count
A custom publication creates a lasting impression on your audience, make them remember you When you’re publishing your custom publication with Discover Publications, we want you to make every page count. To that end, here are 5 ways to grab attention and get your readers to engage with your … Read more about Your Custom Publication, Make Every Page Count