Convert FSBO to Listing in 5 steps

Top Agent FSBO Conversion Plan Most agents, at some point, make an effort to convert FSBOs to Listings. But more often than not, they give up after getting abused, maligned, demeaned, cussed-out, and hung-up on. That’s unfortunate, because more … Read more about Convert FSBO to Listing in 5 steps

Open Houses: A Brilliant Way to Generate Leads

How Experts Use Open Houses to Generate Listings We're sure you've heard the buzz about the hot new thing in Real Estate sales! Robot Listing Agents? No. Government-mandated 20% real estate commission? NO. The diesel typewriter? No, no, … Read more about Open Houses: A Brilliant Way to Generate Leads

They’re Not Just Closing Gifts: Creative Ideas to Deepen Client Relationships

Real estate closing gifts are not a new phenomenon, but sometimes real estate agents aren't sure what to give. Let's face it, our clients are all our businesses really have. Showing appreciation is not just polite but critical for keeping and … Read more about They’re Not Just Closing Gifts: Creative Ideas to Deepen Client Relationships

8 Ways Exclusivity Bolsters Real Estate Marketing

Exclusivity, why is it important? Did anyone ever give you a check that bounced and the bank mailed it to you with rubber stamped stigmata on it like “Insufficient Funds” or “Dishonored”? Do you remember who gave you this infamous check? Think … Read more about 8 Ways Exclusivity Bolsters Real Estate Marketing

Snapchat Marketing for Real Estate

It’s 2016 - the age of technology, and now what many are calling the age of Snapchat marketing. Today there are so many gadgets, techniques, and social media platforms used to connect with your prospective clients, that you're left wondering which … Read more about Snapchat Marketing for Real Estate

Five ways top real estate agents in the country establish themselves as community leaders

Top real estate agents know the value of becoming the go-to person in their community. Here are five ways they're getting ahead. Why is being the “go-to person” in your community so important for a real estate agent? The industry is a very personal … Read more about Five ways top real estate agents in the country establish themselves as community leaders

Real estate agents: Four reasons your direct mail campaign isn’t working

Real Estate is the Best Industry for Direct Mail Marketing Over the last few decades, here at Discover we’ve made huge efforts at getting custom publications in the mailboxes of various industry prospects. We’ve tried the full gamut of small … Read more about Real estate agents: Four reasons your direct mail campaign isn’t working

Top 21 Favorite Marketing Memes of the Month

Here it is, our top marketing memes of the month, chosen by the team at Discover Pubs. Memes generate a good laugh, but they can also allow us to walk a day in each other's shoes and experience the good and bad of our daily professions. As for … Read more about Top 21 Favorite Marketing Memes of the Month

follow-up to turn your leads into loyal clients

Follow-up can mean the difference between fleeting and lasting relationships In business, as with life, building relationships with care, understanding and respect can yield immeasurable benefits. Follow-up is an integral part of relationship … Read more about follow-up to turn your leads into loyal clients

Measure Your Marketing ROI

Stop! It’s not the right time to look at your marketing ROI Let us explain when it actually makes sense to measure ROI, and how to find your break-even point As the economy continues to bustle, we’re seeing an influx of new agents and a resurgence … Read more about Measure Your Marketing ROI