Real estate closing gifts are not a new phenomenon, but sometimes real estate agents aren't sure what to give. Let's face it, our clients are all our businesses really have. Showing appreciation is not just polite but critical for keeping and building upon those relationships. Over the years we've … Read more about They’re Not Just Closing Gifts: Creative Ideas For Realtors in 2022
Measure Your Marketing ROI
How Real Estate Agents should measure Marketing ROI: the Right Way and the Well Intentioned Way As Agents work to pivot and re-group, we’re seeing an influx of new agents and a resurgence of effort from existing agents. With so many realtors in the game, carefully selected marketing has become a … Read more about Measure Your Marketing ROI
Convert FSBO to Listing in 5 steps
Top Agent FSBO Conversion Plan Most agents, at some point, make an effort to convert FSBOs to Listings. But more often than not, they give up after getting abused, maligned, demeaned, cussed-out, and hung-up on. That’s unfortunate, because more than 90% of For Sale By Owner (FSBO) homes are … Read more about Convert FSBO to Listing in 5 steps
Open Houses: A Brilliant Way to Generate Leads
How Experts Use Open Houses to Generate Listings We're sure you've heard the buzz about the hot new thing in Real Estate sales! Robot Listing Agents? No. Government-mandated 20% real estate commission? NO. The diesel typewriter? No, no, no. Give up? It’s the Private House Showing – a strange, … Read more about Open Houses: A Brilliant Way to Generate Leads
8 Ways Exclusivity Bolsters Real Estate Marketing
Exclusivity, why is it important? Did anyone ever give you a check that bounced and the bank mailed it to you with rubber stamped stigmata on it like “Insufficient Funds” or “Dishonored”? Do you remember who gave you this infamous check? Think hard. Of course you do, and you didn’t need to think … Read more about 8 Ways Exclusivity Bolsters Real Estate Marketing
Snapchat Marketing for Real Estate
It’s 2016 - the age of technology, and now what many are calling the age of Snapchat marketing. Today there are so many gadgets, techniques, and social media platforms used to connect with your prospective clients, that you're left wondering which ones are best for your industry. Oh, and how you … Read more about Snapchat Marketing for Real Estate
Five ways top real estate agents in the country establish themselves as community leaders
Top real estate agents know the value of becoming the go-to person in their community. Here are five ways they're getting ahead. Why is being the “go-to person” in your community so important for a real estate agent? The industry is a very personal business, people need to feel comfortable with the … Read more about Five ways top real estate agents in the country establish themselves as community leaders
Real estate agents: Four reasons your direct mail campaign isn’t working
Real Estate is the Best Industry for Direct Mail Marketing Over the last few decades, here at Discover we’ve made huge efforts at getting custom publications in the mailboxes of various industry prospects. We’ve tried the full gamut of small businesses marketing to a geographic farm. What we’ve … Read more about Real estate agents: Four reasons your direct mail campaign isn’t working
Top 21 Favorite Marketing Memes of the Month
Here it is, our top marketing memes of the month, chosen by the team at Discover Pubs. Memes generate a good laugh, but they can also allow us to walk a day in each other's shoes and experience the good and bad of our daily professions. As for marketing professionals, from the moment we sit down to … Read more about Top 21 Favorite Marketing Memes of the Month
Your Custom Publication, Make Every Page Count
A custom publication creates a lasting impression on your audience, make them remember you When you’re publishing your custom publication with Discover Publications, we want you to make every page count. To that end, here are 5 ways to grab attention and get your readers to engage with your … Read more about Your Custom Publication, Make Every Page Count
follow-up to turn your leads into loyal clients
Follow-up can mean the difference between fleeting and lasting relationships In business, as with life, building relationships with care, understanding and respect can yield immeasurable benefits. Follow-up is an integral part of relationship building. It’s the shout-out, the “what’s up,” the “I’m … Read more about follow-up to turn your leads into loyal clients