Convert FSBO to Listing in 5 steps

Top Agent FSBO Conversion Plan Most agents, at some point, make an effort to convert FSBOs to Listings. But more often than not, they give up after getting abused, maligned, demeaned, cussed-out, and hung-up on. That’s unfortunate, because more than 90% of For Sale By Owner (FSBO) homes are … Read more about Convert FSBO to Listing in 5 steps

They’re Not Just Closing Gifts: Creative Ideas to Deepen Client Relationships

Real estate closing gifts are not a new phenomenon, but sometimes real estate agents aren't sure what to give. Let's face it, our clients are all our businesses really have. Showing appreciation is not just polite but critical for keeping and building upon those relationships. Over the years we've … Read more about They’re Not Just Closing Gifts: Creative Ideas to Deepen Client Relationships

8 Ways Exclusivity Bolsters Real Estate Marketing

Exclusivity, why is it important? Did anyone ever give you a check that bounced and the bank mailed it to you with rubber stamped stigmata on it like “Insufficient Funds” or “Dishonored”? Do you remember who gave you this infamous check? Think hard. Of course you do, and you didn’t need to think … Read more about 8 Ways Exclusivity Bolsters Real Estate Marketing

Five ways top real estate agents in the country establish themselves as community leaders

Top real estate agents know the value of becoming the go-to person in their community. Here are five ways they're getting ahead. Why is being the “go-to person” in your community so important for a real estate agent? The industry is a very personal business, people need to feel comfortable with the … Read more about Five ways top real estate agents in the country establish themselves as community leaders

Real estate agents: Four reasons your direct mail campaign isn’t working

Real Estate is the Best Industry for Direct Mail Marketing Over the last few decades, here at Discover we’ve made huge efforts at getting custom publications in the mailboxes of various industry prospects. We’ve tried the full gamut of small businesses marketing to a geographic farm. What we’ve … Read more about Real estate agents: Four reasons your direct mail campaign isn’t working