Generate Interest with Local Content – Then Generate Leads

Two Agents Making Community Papers a Plus for Business We've talked about content marketing in previous posts and Discover's mix of traditional and digital in its approach to the concept. We're going to focus in more today on what makes traditional mediums - specifically our custom community … Read more about Generate Interest with Local Content – Then Generate Leads

They All Buy Houses: Millennials, Gen Xers, and Boomers

How Real Estate Agents are targeting and selling to different generations of homebuyers Before we dive into what we think is the right approach when dealing with different generations as an Agent, we'd like to give a word of caution. Be careful not to associate all people with a blanket … Read more about They All Buy Houses: Millennials, Gen Xers, and Boomers

Optimize a Direct Mail Marketing Campaign in 2017

Is direct mail marketing still kicking even in 2017? We get asked all the time - is direct mail marketing working, now, in 2017? The answer is a resounding yes. According to the Direct Marketing Association (DMA), direct mail is still alive and well. More than that, it is still preferred by … Read more about Optimize a Direct Mail Marketing Campaign in 2017

Real Estate Tech on the March: 3D and Drone Technology

Remember the “big book of listings?” How about faxing spec sheets to prospective buyers. Single page summaries with one grainy photo and a lot of numbers were all you had. Well, those days are gone for good. New rounds of technology, specifically 3D and drones, are revamping the industry. I’d like … Read more about Real Estate Tech on the March: 3D and Drone Technology

When Markets Cool: Wisdom from The Greatest Generation

In most parts of the country things are pretty good in the real estate market, but many of us know that the biz is very susceptible to dramatic cycles and shifts in conditions. Since we’re not unusually stressed-out, this may be a good time to take a look back and be prepared to handle the next Big … Read more about When Markets Cool: Wisdom from The Greatest Generation

Real Estate Marketing War Story: Pricing

Episode 2: “The Price was Actually Right” Ahh, pricing. It usually isn't a big deal to get clients on board with a list price that will effectively sell their home... but, sometimes it is. In this episode, Leo shares personal experience with pricing a client's home in Georgia too … Read more about Real Estate Marketing War Story: Pricing

You’re Great… and Who Cares?

What Today’s Buyers Think about Self-Promotion Quick: take a look at these two different real estate agent newsletter story headlines: “Peter Williams Beat his Summer Home Selling Goals by 20%!” (by Peter Williams) “Hottest Summer for the Sunnydale Housing Market in Years!” (by Jason … Read more about You’re Great… and Who Cares?

Snapchat Marketing for Real Estate

It’s 2016 - the age of technology, and now what many are calling the age of Snapchat marketing. Today there are so many gadgets, techniques, and social media platforms used to connect with your prospective clients, that you're left wondering which ones are best for your industry. Oh, and how you … Read more about Snapchat Marketing for Real Estate

Five ways top real estate agents in the country establish themselves as community leaders

Top real estate agents know the value of becoming the go-to person in their community. Here are five ways they're getting ahead. Why is being the “go-to person” in your community so important for a real estate agent? The industry is a very personal business, people need to feel comfortable with the … Read more about Five ways top real estate agents in the country establish themselves as community leaders

Real estate agents: Four reasons your direct mail campaign isn’t working

Real Estate is the Best Industry for Direct Mail Marketing Over the last few decades, here at Discover we’ve made huge efforts at getting custom publications in the mailboxes of various industry prospects. We’ve tried the full gamut of small businesses marketing to a geographic farm. What we’ve … Read more about Real estate agents: Four reasons your direct mail campaign isn’t working

The Power of Staging

Are you ever face to face in a Wild West standoff with your competition? Of course not, but it probably feels that way sometimes. We know it’s important to continually work to get a leg up. One powerful and often overlooked way to do this is through making staging a part of your process (not just a … Read more about The Power of Staging