Three Agents Using Community Papers to Supercharge Business

We’ve talked about content marketing in previous posts and Discover’s mix of traditional and digital in its approach to the concept. We’re going to focus in more today on what makes traditional mediums – specifically our custom community newspapers – … Read more about Three Agents Using Community Papers to Supercharge Business

Convert FSBO to Listing in 5 steps

Top Agent FSBO Conversion Plan Most agents, at some point, make an effort to convert FSBOs to Listings. But more often than not, they give up after getting abused, maligned, demeaned, cussed-out, and hung-up on. That’s unfortunate, because more … Read more about Convert FSBO to Listing in 5 steps

How to Dominate the Real Estate Industry of the Future

The agents who innovate and adapt will dominate the real estate industry of the future. The real estate industry is rapidly evolving, and top agents are employing new strategies succeed. We scoured the websites, social media sites, and even … Read more about How to Dominate the Real Estate Industry of the Future

Who’s Heading to Inman Connect San Francisco 2017?

Discover Pubs will be Lighting Up Silicon Valley with the Real Estate Elite at Inman Connect San Francisco 2017! Inman Connect San Francisco 2017 is just around the corner. This year with be our first-ever appearance at the show, and we're not sure … Read more about Who’s Heading to Inman Connect San Francisco 2017?

How to Evaluate Real Estate Marketing Products: 7 Questions to Ask

A quick 7-question litmus test: how to evaluate real estate marketing products Today, it's more important than ever to market in ways that will help you stand out, and there are a million products that can make that possible. But agents need to know … Read more about How to Evaluate Real Estate Marketing Products: 7 Questions to Ask

Getting Listings With Direct Mail: Content, Consistency and Expertise are the 3 Keys

Are You Getting Listings with Direct Mail? If Not, You're Doing It Wrong. Getting listings with direct mail is easier than many real estate agents think. Despite being one of the most traditional marketing techniques, is still a formidable weapon … Read more about Getting Listings With Direct Mail: Content, Consistency and Expertise are the 3 Keys

They All Buy Houses: Millennials, Gen Xers, and Boomers

How Real Estate Agents are targeting and selling to different generations of homebuyers Before we dive into what we think is the right approach when dealing with different generations as an Agent, we'd like to give a word of caution. Be careful not … Read more about They All Buy Houses: Millennials, Gen Xers, and Boomers

Tony Robbins and John Maxwell Talk Momentum

Momentum for real estate agents is crucial to success - but often hard to get mid-stream. By now, you might be at a comfortable place in life. But if you’re anything like us at Discover Pubs, comfort feels weird. It feels unnatural, fraudulent… … Read more about Tony Robbins and John Maxwell Talk Momentum

Open Houses: A Brilliant Way to Generate Leads

How Experts Use Open Houses to Generate Listings We're sure you've heard the buzz about the hot new thing in Real Estate sales! Robot Listing Agents? No. Government-mandated 20% real estate commission? NO. The diesel typewriter? No, no, … Read more about Open Houses: A Brilliant Way to Generate Leads

Real Estate Tech on the March: 3D and Drone Technology

Remember the “big book of listings?” How about faxing spec sheets to prospective buyers. Single page summaries with one grainy photo and a lot of numbers were all you had. Well, those days are gone for good. New rounds of technology, specifically 3D … Read more about Real Estate Tech on the March: 3D and Drone Technology

Real Estate Marketing War Story: Pricing

Episode 2: “The Price was Actually Right” Ahh, pricing. It usually isn't a big deal to get clients on board with a list price that will effectively sell their home... but, sometimes it is. In this episode, Leo shares personal experience with … Read more about Real Estate Marketing War Story: Pricing

8 Ways Exclusivity Bolsters Real Estate Marketing

Exclusivity, why is it important? Did anyone ever give you a check that bounced and the bank mailed it to you with rubber stamped stigmata on it like “Insufficient Funds” or “Dishonored”? Do you remember who gave you this infamous check? Think … Read more about 8 Ways Exclusivity Bolsters Real Estate Marketing