A custom publication creates a lasting impression on your audience, make them remember you
When you’re publishing your custom publication with Discover Publications, we want you to make every page count. To that end, here are 5 ways to grab attention and get your readers to engage with your company.
- An enticing lead article
Your front page story is your reader’s first impression. An engaging article gets your reader’s involved from the start is important and will peak their interest. An article about the local area and market is always relevant … it speaks to them directly, especially when they are sitting at home. Readers would like to know what’s happening in the market and if their home is rising in value.
- Featured listings and homes sold and pending
Many of our clients like to use the giant 10” x 16” back page to show off their most prized listings. Use this space to your advantage by keeping your listings moderately-sized with a photo and a brief description. Always have a space where the reader can locate a number or website quickly to contact you if they find their dream home.
Having pending and sold listings shows that you can move homes, and move them quickly, thus creating confidence in your place as a market leader. Plus, the reader can see what home prices are going for in the area.
3. Call to action spaces.
These spaces, strategically placed within the custom publication, are where you want to really sell yourself and make the phone ring. Use these spaces to search for possible sellers and leads. For example, the house that your reader owns is something your buyers are in need of and they may be looking to sell. Many use the spaces to promote a website with a message: a free home value or market analysis. You may also want to promote a charity event you are involved in, or an event you are sponsoring for the community. You can also use these areas to sell ad space to defer the cost of the paper.
- Advertisers
Selling ad space in your custom publication to friends and acquaintances in the business is a great way to offset your costs. Our clients frequently team up with a staging company, financial company, title company, or insurance provider. We can create the ad if needed and bill the advertiser directly for you.
- Testimonials
To further cement your place as a market leader in your area, having some testimonials from satisfied clients can show your human side, and highlight things you and your staff have done to create a positive outcome for your clients.
Use these helpful tips to make publishing your custom publication much easier and more successful.
