In the dynamic world of real estate marketing, the potency of direct mail as a strategy might surprise those heavily invested in digital platforms. However, its effectiveness remains unquestionable. According to The Data & Marketing Association’s 2023 Report, direct mail boasts an average response rate of 2.7% – 4.4%, far surpassing the mere 0.12% for email and 0.08% for social media. Moreover, direct mail maintains an average conversion rate of 14%, compared to a mere 1.9% for email.
Read our Report:
The Awesome Power of Great Direct Mail
With decades of experience in real estate marketing, we’ve witnessed firsthand the enduring impact of direct mail. Our report serves as a testament to its potency, offering invaluable insights to elevate your marketing strategy and drive tangible results.
