4 Farming Lessons from Top Agents
High producing real estate agents share wisdom about what works We consider ourselves very lucky here at Discover Publications – we get to know some of the most successful real estate agents that have ever graced this planet. Over the...
Message Matters: Marketing to Different Generations of Sellers
Refine your marketing message to different generations of sellers It seems that Millennials and Gen X’ers can’t wait to get their hands on the latest gadgetry. Their older counterparts, on the other hand, prefer something more tangible. This is not...
Three Agents Using Community Papers to Supercharge Business
We’ve talked about content marketing in previous posts and Discover’s mix of traditional and digital in its approach to the concept. We’re going to focus in more today on what makes traditional mediums – specifically our custom community newspapers –...
Poised to Win: 3 Ways the Shifting Market can Benefit Agents
Housing market predictions for 2020 point to opportunities for strategic agents US Housing Market Predictions for 2020: Reversing the Trends Only a short while ago, homes were selling quickly and at record-high prices. Across the entire US housing market, buyers...
From Market-share to Market Domination: The Little Paper that Could
Farming with a custom real estate publication improves brand awareness and supercharges lead generation Innovation starts with challenges In 1993, a struggling real estate professional and single father came home to a dark house. The electricity had been cut because...
Getting Vendors to Pay for your Real Estate Marketing: The Right Way, and the Wrong Way
Zero-ing out the cost of your real estate marketing is more fantasy than reality. All of us Conference Goers have heard the spiels: “Your Dry Cleaner will flip for the chance to put an ad on your door hanger!’ “Get...