Marketing Facts and Figures for Agents: Mail, Digital, and Content
The Power of Combining Direct Mail, Digital Marketing, and Local Content Mail plus Digital is a classic case of the whole being greater than the sum of its parts, and great content is the driving force of its effectiveness. Mail...
Adapt, or Die: Dawn of the New Real Estate Marketing Era
Not All Agents will Survive What’s Coming This is a hot topic in Real Estate Marketing. For those of us with any experience, we realize how much we took for granted the simplicity of marketing before the Internet – heck,...
“Really?!” Marketing Stats that Might Surprise You
It’s Amazing how Powerful the Direct Mail, Digital Marketing, and Local Content Trio can Be! We hope you enjoy these eye-opening Marketing statistics for Real Estate Agents. Direct Mail B2B Marketers, overall, reported 27% ROI from direct mail ads, postcards,...
Open Houses: A Brilliant Way to Generate Leads
How Experts Use Open Houses to Generate Listings We’re sure you’ve heard the buzz about the hot new thing in Real Estate sales! Robot Listing Agents? No. Government-mandated 20% real estate commission? NO. The diesel typewriter? No, no, no. Give up? It’s...
4 Real Estate Sales Book Must-Reads
Here are several real estate sales books that we consider must-reads here at Discover Publications. Some are hot of the press and some have been around for a few years and are still just as important. Agent Entrepreneurs, Mike Turner,...
War Story – Episode 3 – Client Appreciation
Episode 3: “Eminem Headlines! Is It The Real Slim Shady?” It’s Party Time! In this installment of “War Stories” we meet a big-time agent who SHOWS big-time customer appreciation. This successful agent throws an elaborate party to thank all of the clients...