How Top Real Estate Agents Crush Competitors | Power Tool 1: Expertization
The 4 real estate marketing “power tools” This is Part 1 of a four-part series on the genius marketing techniques top agents use to crush competitors. Over the past nearly 3 decades, we’ve seen how top agents supercharge their marketing...
They’re Not Just Closing Gifts: Creative Ideas For Realtors in 2022
Real estate closing gifts are not a new phenomenon, but sometimes real estate agents aren’t sure what to give. Let’s face it, our clients are all our businesses really have. Showing appreciation is not just polite but critical for keeping and building upon those relationships. Over the years...
4 Reasons Your Direct Mail Marketing Isn’t Working
If you’re like many real estate agents, you aren’t alone. Back in 1993, our first customer for our 12-page custom publications was a real estate agent. During those early years, we dabbled in other industries, too. But we quickly learned...
![Does direct mail work for agents? Latest stats [2021 Report]](https://discoverpubs.com/old/wp-content/uploads/2021/09/Direct-Mail-Report-2021-Discover-Publications5-1.png)
Does direct mail work for agents? Latest stats [2021 Report]
Real estate veterans may remember that long ago direct mail was THE marketing option. But then the Internet happened, and everything changed. So, if you began selling homes after the tech boom (or if you went all-digital a while ago),...
A Kick-Butt, Take-No-Prisoners 2021 Marketing Plan for Real Estate Agents
After working with top agents for 28 years, we can say, unequivocally, that this is true: what separates the winners and losers in real estate is mindset. Like it or not, 2020 has been a pivotal and revelatory year for...
7 Ways to Save on Farming
Real Estate Marketing Budget Hacks From the very inception of our Custom Publications, many decades ago, we here at Discover have championed the importance of farming “on budget.” In fact, it is hard-wired throughout our business model, sales process, and...