4 Ways Content Farming will Stand the Test of Time
How Real Estate Agents are Showing Value and Generating Leads in a Changing Market Big Picture Marketing for the Coming Year Indeed, every housing market is different – and every analysts and real estate professional’s insights differ as well. With...
Poised to Win: 3 Ways the Shifting Market can Benefit Agents
Housing market predictions for 2020 point to opportunities for strategic agents US Housing Market Predictions for 2020: Reversing the Trends Only a short while ago, homes were selling quickly and at record-high prices. Across the entire US housing market, buyers...
Getting Vendors to Pay for your Real Estate Marketing: The Right Way, and the Wrong Way
Zero-ing out the cost of your real estate marketing is more fantasy than reality. All of us Conference Goers have heard the spiels: “Your Dry Cleaner will flip for the chance to put an ad on your door hanger!’ “Get...
The Impact of Hurricane Harvey on the Housing Market: a Second Storm?
The Impact of Hurricane Harvey on the Housing Market will Be Tough, but Not Forever Many of us have friends and family in the path of Harvey, or may be living and working near Houston. On Saturday, August 26, the...
Yellen’s Yellin’… What an Interest Rate Hike Could Mean
OK, so the demure, stately, reserved Janet Yellen didn’t actually yell during her testimony to Congress last week, but it was just so obvious a headline that I couldn’t resist. With all the chatter about a potential interest rate hike,...
4 Real Estate Sales Book Must-Reads
Here are several real estate sales books that we consider must-reads here at Discover Publications. Some are hot of the press and some have been around for a few years and are still just as important. Agent Entrepreneurs, Mike Turner,...