How to Dominate the Real Estate Industry of the Future
The agents who innovate and adapt will dominate the real estate industry of the future. The real estate industry is rapidly evolving, and top agents are employing new strategies succeed. We scoured the websites, social media sites, and even the...
Content Marketing in Practice
… Businesses Large and Small Last week, we defined content marketing and talked a bit about why businesses engage the practice. This week, let’s take a look at some real-world examples, from your local hardware store to software and services...
They All Buy Houses: Millennials, Gen Xers, and Boomers
How Real Estate Agents are targeting and selling to different generations of homebuyers Before we dive into what we think is the right approach when dealing with different generations as an Agent, we’d like to give a word of caution....
Marketing Facts and Figures for Agents: Mail, Digital, and Content
The Power of Combining Direct Mail, Digital Marketing, and Local Content Mail plus Digital is a classic case of the whole being greater than the sum of its parts, and great content is the driving force of its effectiveness. Mail...
Winning Customers Over the Phone
Do you sometimes wonder where your customers have gone? In a study by the International Customer Research Institute, individuals gave the following reasons for becoming “non-repeat” customers: 1 percent died (makes you wonder how they responded) 3 percent moved 5...
Tony Robbins and John Maxwell Talk Momentum
Momentum for real estate agents is crucial to success – but often hard to get mid-stream. By now, you might be at a comfortable place in life. But if you’re anything like us at Discover Pubs, comfort feels weird. It...