“Really?!” Marketing Stats that Might Surprise You
It’s Amazing how Powerful the Direct Mail, Digital Marketing, and Local Content Trio can Be! We hope you enjoy these eye-opening Marketing statistics for Real Estate Agents. Direct Mail B2B Marketers, overall, reported 27% ROI from direct mail ads, postcards,...
Open Houses: A Brilliant Way to Generate Leads
How Experts Use Open Houses to Generate Listings We’re sure you’ve heard the buzz about the hot new thing in Real Estate sales! Robot Listing Agents? No. Government-mandated 20% real estate commission? NO. The diesel typewriter? No, no, no. Give up? It’s...
4 Real Estate Sales Book Must-Reads
Here are several real estate sales books that we consider must-reads here at Discover Publications. Some are hot of the press and some have been around for a few years and are still just as important. Agent Entrepreneurs, Mike Turner,...
When Markets Cool: Wisdom from The Greatest Generation
In most parts of the country things are pretty good in the real estate market, but many of us know that the biz is very susceptible to dramatic cycles and shifts in conditions. Since we’re not unusually stressed-out, this may...
3 Ways Agents Can Maximize Time
The three time-maximizers that agents forget: These rock-solid strategies are nothing new. And yet, we at Discover continue to be amazed by how often even the best agents go against the most basic best practices. We get it… sometimes, it seems easier...
7 Ways to Gain Referrals Through Customer Service
You’ve created a well-established agent identity and you craft messages that express it. But, no matter how much you pour into your marketing to be recognized by prospective clients, no message will be as strong referrals. Referrals are gifts that...