Real Estate Tech on the March: 3D and Drone Technology
Remember the “big book of listings?” How about faxing spec sheets to prospective buyers. Single page summaries with one grainy photo and a lot of numbers were all you had. Well, those days are gone for good. New rounds of...
They All Buy Houses: Millennials, Gen Xers, and Boomers
How Real Estate Agents are targeting and selling to different generations of homebuyers Before we dive into what we think is the right approach when dealing with different generations as an Agent, we’d like to give a word of caution....
Optimize a Direct Mail Marketing Campaign in 2017
Is direct mail marketing still kicking even in 2017? We get asked all the time – is direct mail marketing working, now, in 2017? The answer is a resounding yes. According to the Direct Marketing Association (DMA), direct mail is still...
When Markets Cool: Wisdom from The Greatest Generation
In most parts of the country things are pretty good in the real estate market, but many of us know that the biz is very susceptible to dramatic cycles and shifts in conditions. Since we’re not unusually stressed-out, this may...
Real Estate Marketing War Story: Pricing
Episode 2: “The Price was Actually Right” Ahh, pricing. It usually isn’t a big deal to get clients on board with a list price that will effectively sell their home… but, sometimes it is. In this episode, Leo shares personal...
Snapchat Marketing for Real Estate
It’s 2016 – the age of technology, and now what many are calling the age of Snapchat marketing. Today there are so many gadgets, techniques, and social media platforms used to connect with your prospective clients, that you’re left wondering which ones are...