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articles & guides.
Browse all articles in this category — strategies, data, and real-world advice for agents who want to own their neighborhood.
General
General
2024 Report: Evaluating the Effectiveness of Direct Mail for Agents
In the dynamic world of real estate marketing, the potency of direct mail as a strategy might surprise those heavily invested in…
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Content Marketing How Top Real Estate Agents Crush Competitors | Power Tool 1: Expertization
The 4 real estate marketing “power tools” This is Part 1 of a four-part series…
Direct Mail Marketing 4 Reasons Your Direct Mail Marketing Isn’t Working
If you’re like many real estate agents, you aren’t alone. Back in 1993, our first…
Content Marketing A Kick-Butt, Take-No-Prisoners 2021 Marketing Plan for Real Estate Agents
After working with top agents for 28 years, we can say, unequivocally, that this is…