How to Evaluate Real Estate Marketing Products: 7 Questions to Ask

A quick 7-question litmus test: how to evaluate real estate marketing products Today, it's more important than ever to market in ways that will help you stand out, and there are a million products that can make that possible. But agents need to know … Read more about How to Evaluate Real Estate Marketing Products: 7 Questions to Ask

Digital Content Package Now Included with Each Publication

It's here! We know through our own marketing efforts how important it is to stay up on your digital channels. It's likely you need lots of fresh digital content for your blog, Facebook, Twitter, marketing/content emails, and LinkedIn - perhaps you … Read more about Digital Content Package Now Included with Each Publication

8 Ways Exclusivity Bolsters Real Estate Marketing

Exclusivity, why is it important? Did anyone ever give you a check that bounced and the bank mailed it to you with rubber stamped stigmata on it like “Insufficient Funds” or “Dishonored”? Do you remember who gave you this infamous check? Think … Read more about 8 Ways Exclusivity Bolsters Real Estate Marketing

Discover Pubs War Story: True Tale of Real Estate Marketing Woe

Episode 1: "The Real Estate Man with No Marketing Plan" Tune in to Discover Publication's founder Leo Zupan's "War Story." In this debut episode he talks about a big-ticket client with a haphazard marketing approach. Our takeaway from the story? … Read more about Discover Pubs War Story: True Tale of Real Estate Marketing Woe

The inside scoop on a Discover custom publication

We often get asked, "what exactly goes inside my custom publication?" This post is designed to answer this question in more detail than you might see on the website, but keep in mind our friendly Discover-ers are just a phone call away to dive as … Read more about The inside scoop on a Discover custom publication

You’re Great… and Who Cares?

What Today’s Buyers Think about Self-Promotion Quick: take a look at these two different real estate agent newsletter story headlines: “Peter Williams Beat his Summer Home Selling Goals by 20%!” (by Peter Williams) “Hottest Summer for the … Read more about You’re Great… and Who Cares?

A User’s Guide to Microsoft Office

Choosing the Right Program in Microsoft Office With a multitude of programs out there, how do you know which one is right for the task you are working on? One of the most common suite of programs used in business is Microsoft Office. So which … Read more about A User’s Guide to Microsoft Office

Real estate agents: Four reasons your direct mail campaign isn’t working

Real Estate is the Best Industry for Direct Mail Marketing Over the last few decades, here at Discover we’ve made huge efforts at getting custom publications in the mailboxes of various industry prospects. We’ve tried the full gamut of small … Read more about Real estate agents: Four reasons your direct mail campaign isn’t working

Measure Your Marketing ROI

Stop! It’s not the right time to look at your marketing ROI Let us explain when it actually makes sense to measure ROI, and how to find your break-even point As the economy continues to bustle, we’re seeing an influx of new agents and a resurgence … Read more about Measure Your Marketing ROI