Real estate closing gifts are not a new phenomenon, but sometimes real estate agents aren't sure what to give. Let's face it, our clients are all our businesses really have. Showing appreciation is not just polite but critical for keeping and building upon those relationships. Over the years we've … Read more about They’re Not Just Closing Gifts: Creative Ideas For Realtors in 2022
You’re Great… and Who Cares?
Why Salesy Real Estate Marketing Fails with Today’s Sellers Quick: take a look at these two headlines. Each appears on the front cover of a real estate agent’s local newsletter or publication. “Peter Pumpkin-eater named #1 Producer at Joker Broker Inc!” (by Peter Pumpkin-eater) “Record … Read more about You’re Great… and Who Cares?
Convert FSBO to Listing in 5 steps
Top Agent FSBO Conversion Plan Most agents, at some point, make an effort to convert FSBOs to Listings. But more often than not, they give up after getting abused, maligned, demeaned, cussed-out, and hung-up on. That’s unfortunate, because more than 90% of For Sale By Owner (FSBO) homes are … Read more about Convert FSBO to Listing in 5 steps
Open Houses: A Brilliant Way to Generate Leads
How Experts Use Open Houses to Generate Listings We're sure you've heard the buzz about the hot new thing in Real Estate sales! Robot Listing Agents? No. Government-mandated 20% real estate commission? NO. The diesel typewriter? No, no, no. Give up? It’s the Private House Showing – a strange, … Read more about Open Houses: A Brilliant Way to Generate Leads
When Markets Cool: Wisdom from The Greatest Generation
In most parts of the country things are pretty good in the real estate market, but many of us know that the biz is very susceptible to dramatic cycles and shifts in conditions. Since we’re not unusually stressed-out, this may be a good time to take a look back and be prepared to handle the next Big … Read more about When Markets Cool: Wisdom from The Greatest Generation
War Story – Episode 3 – Client Appreciation
Episode 3: “Eminem Headlines! Is It The Real Slim Shady?” It's Party Time! In this installment of "War Stories" we meet a big-time agent who SHOWS big-time customer appreciation. This successful agent throws an elaborate party to thank all of the clients who helped get him to the top. This agent … Read more about War Story – Episode 3 – Client Appreciation
Digital Content Package Now Included with Each Publication
It's here! We know through our own marketing efforts how important it is to stay up on your digital channels. It's likely you need lots of fresh digital content for your blog, Facebook, Twitter, marketing/content emails, and LinkedIn - perhaps you need content to post to even more … Read more about Digital Content Package Now Included with Each Publication
Real Estate Marketing War Story: Pricing
Episode 2: “The Price was Actually Right” Ahh, pricing. It usually isn't a big deal to get clients on board with a list price that will effectively sell their home... but, sometimes it is. In this episode, Leo shares personal experience with pricing a client's home in Georgia too … Read more about Real Estate Marketing War Story: Pricing
8 Ways Exclusivity Bolsters Real Estate Marketing
Exclusivity, why is it important? Did anyone ever give you a check that bounced and the bank mailed it to you with rubber stamped stigmata on it like “Insufficient Funds” or “Dishonored”? Do you remember who gave you this infamous check? Think hard. Of course you do, and you didn’t need to think … Read more about 8 Ways Exclusivity Bolsters Real Estate Marketing
Discover Pubs War Story: True Tale of Real Estate Marketing Woe
Episode 1: "The Real Estate Man with No Marketing Plan" Tune in to Discover Publication's founder Leo Zupan's "War Story." In this debut episode he talks about a big-ticket client with a haphazard marketing approach. Our takeaway from the story? Consistency is key to a successful marketing … Read more about Discover Pubs War Story: True Tale of Real Estate Marketing Woe
The inside scoop on a Discover custom publication
We often get asked, "what exactly goes inside my custom publication?" This post is designed to answer this question in more detail than you might see on the website, but keep in mind our friendly Discover-ers are just a phone call away to dive as deep into the details as you wish. Check out our … Read more about The inside scoop on a Discover custom publication
3 Ways Agents Can Maximize Time
The three time-maximizers that agents forget: These rock-solid strategies are nothing new. And yet, we at Discover continue to be amazed by how often even the best agents go against the most basic best practices. We get it… sometimes, it seems easier to do the busywork yourself than stop and … Read more about 3 Ways Agents Can Maximize Time