lead generation Archives | Discover Publications

Mastering Negotiation in 2024: A Key Skill for Real Estate Agents

Mastering Negotiation in 2024: A Key Skill for Real Estate Agents

As an agent, you’ll constantly find yourself at the negotiating table, fighting for the best deal for your clients. Whether you’re going back-and-forth with a stubborn seller or trying to land that perfect property for your buyers, your ability to...

03/07/2024

They’re Not Just Closing Gifts: Creative Ideas For Realtors in 2022

Direct Mail Marketing Real Estate Agents Real Estate Market Real Estate Marketing

They’re Not Just Closing Gifts: Creative Ideas For Realtors in 2022

Real estate closing gifts are not a new phenomenon, but sometimes real estate agents aren’t sure what to give. Let’s face it, our clients are all our businesses really have. Showing appreciation is not just polite but critical for keeping and building upon those relationships. Over the years...

10/19/2021

General Real Estate Marketing

Measure Your Marketing ROI

How Real Estate Agents should measure Marketing ROI: the Right Way and the Well Intentioned Way As Agents work to pivot and re-group, we’re seeing an influx of new agents and a resurgence of effort from existing agents. With so many...

08/05/2020

But does it Work? 7 Questions Top Agents Always Ask before they Market

Direct Mail Marketing Exclusivity Real Estate Marketing

But does it Work? 7 Questions Top Agents Always Ask before they Market

A 7-Question Litmus Test for Real Estate Marketing Today, it’s more important than ever to market in ways that will help you stand out, and there are a million products that can make that possible. But agents need to know...

08/03/2020

Covid 19 Direct Mail Marketing General Real Estate Marketing

You’re Great… and Who Cares?

Why Salesy Real Estate Marketing Fails with Today’s Sellers Quick: take a look at these two headlines. Each appears on the front cover of a real estate agent’s local newsletter or publication. “Peter Pumpkin-eater named #1 Producer at Joker Broker...

07/16/2020

Three Agents Using Community Papers to Supercharge Business

Content Marketing Digital Marketing Direct Mail Marketing Product Information Real Estate Marketing

Three Agents Using Community Papers to Supercharge Business

We’ve talked about content marketing in previous posts and Discover’s mix of traditional and digital in its approach to the concept. We’re going to focus in more today on what makes traditional mediums – specifically our custom community newspapers –...

10/03/2019

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Tag: lead generation