They All Buy Houses: Millennials, Gen Xers, and Boomers

How Real Estate Agents are targeting and selling to different generations of homebuyers Before we dive into what we think is the right approach when dealing with different generations as an Agent, we'd like to give a word of caution. Be careful not to associate all people with a blanket … Read more about They All Buy Houses: Millennials, Gen Xers, and Boomers

Real Estate Marketing War Story: Pricing

Episode 2: “The Price was Actually Right” Ahh, pricing. It usually isn't a big deal to get clients on board with a list price that will effectively sell their home... but, sometimes it is. In this episode, Leo shares personal experience with pricing a client's home in Georgia too … Read more about Real Estate Marketing War Story: Pricing

Five ways top real estate agents in the country establish themselves as community leaders

Top real estate agents know the value of becoming the go-to person in their community. Here are five ways they're getting ahead. Why is being the “go-to person” in your community so important for a real estate agent? The industry is a very personal business, people need to feel comfortable with the … Read more about Five ways top real estate agents in the country establish themselves as community leaders

The Power of Staging

Are you ever face to face in a Wild West standoff with your competition? Of course not, but it probably feels that way sometimes. We know it’s important to continually work to get a leg up. One powerful and often overlooked way to do this is through making staging a part of your process (not just a … Read more about The Power of Staging

Communicating With Different Generations of Homebuyers

How to refine your message for different generations of homebuyers It seems that Millennials and Gen X’ers can’t wait to get their hands on the latest gadgetry. Their older counterparts, on the other hand, prefer something more tangible. This is not to suggest that people under 40 are antisocial … Read more about Communicating With Different Generations of Homebuyers