Open Houses: A Brilliant Way to Generate Leads

How Experts Use Open Houses to Generate Listings We're sure you've heard the buzz about the hot new thing in Real Estate sales! Robot Listing Agents? No. Government-mandated 20% real estate commission? NO. The diesel typewriter? No, no, … Read more about Open Houses: A Brilliant Way to Generate Leads

They’re Not Just Closing Gifts: Creative Ideas to Deepen Client Relationships

Real estate closing gifts are not a new phenomenon, but sometimes real estate agents aren't sure what to give. Let's face it, our clients are all our businesses really have. Showing appreciation is not just polite but critical for keeping and … Read more about They’re Not Just Closing Gifts: Creative Ideas to Deepen Client Relationships

Real Estate Tech on the March: 3D and Drone Technology

Remember the “big book of listings?” How about faxing spec sheets to prospective buyers. Single page summaries with one grainy photo and a lot of numbers were all you had. Well, those days are gone for good. New rounds of technology, specifically 3D … Read more about Real Estate Tech on the March: 3D and Drone Technology

When Markets Cool: Wisdom from The Greatest Generation

In most parts of the country things are pretty good in the real estate market, but many of us know that the biz is very susceptible to dramatic cycles and shifts in conditions. Since we’re not unusually stressed-out, this may be a good time to take a … Read more about When Markets Cool: Wisdom from The Greatest Generation

Digital Content Package Now Included with Each Publication

It's here! We know through our own marketing efforts how important it is to stay up on your digital channels. It's likely you need lots of fresh digital content for your blog, Facebook, Twitter, marketing/content emails, and LinkedIn - perhaps you … Read more about Digital Content Package Now Included with Each Publication

Real Estate Marketing War Story: Pricing

Episode 2: “The Price was Actually Right” Ahh, pricing. It usually isn't a big deal to get clients on board with a list price that will effectively sell their home... but, sometimes it is. In this episode, Leo shares personal experience with … Read more about Real Estate Marketing War Story: Pricing

8 Ways Exclusivity Bolsters Real Estate Marketing

Exclusivity, why is it important? Did anyone ever give you a check that bounced and the bank mailed it to you with rubber stamped stigmata on it like “Insufficient Funds” or “Dishonored”? Do you remember who gave you this infamous check? Think … Read more about 8 Ways Exclusivity Bolsters Real Estate Marketing

Discover Pubs War Story: True Tale of Real Estate Marketing Woe

Episode 1: "The Real Estate Man with No Marketing Plan" Tune in to Discover Publication's founder Leo Zupan's "War Story." In this debut episode he talks about a big-ticket client with a haphazard marketing approach. Our takeaway from the story? … Read more about Discover Pubs War Story: True Tale of Real Estate Marketing Woe

The inside scoop on a Discover custom publication

We often get asked, "what exactly goes inside my custom publication?" This post is designed to answer this question in more detail than you might see on the website, but keep in mind our friendly Discover-ers are just a phone call away to dive as … Read more about The inside scoop on a Discover custom publication

Five ways top real estate agents in the country establish themselves as community leaders

Top real estate agents know the value of becoming the go-to person in their community. Here are five ways they're getting ahead. Why is being the “go-to person” in your community so important for a real estate agent? The industry is a very personal … Read more about Five ways top real estate agents in the country establish themselves as community leaders

Real estate agents: Four reasons your direct mail campaign isn’t working

Real Estate is the Best Industry for Direct Mail Marketing Over the last few decades, here at Discover we’ve made huge efforts at getting custom publications in the mailboxes of various industry prospects. We’ve tried the full gamut of small … Read more about Real estate agents: Four reasons your direct mail campaign isn’t working