Episode 3: “Eminem Headlines! Is It The Real Slim Shady?” It's Party Time! In this installment of "War Stories" we meet a big-time agent who SHOWS big-time customer appreciation. This successful agent throws an elaborate party to thank all of the clients who helped get him to the top. This agent … Read more about War Story – Episode 3 – Client Appreciation
Discover Pubs War Story: True Tale of Real Estate Marketing Woe
Episode 1: "The Real Estate Man with No Marketing Plan" Tune in to Discover Publication's founder Leo Zupan's "War Story." In this debut episode he talks about a big-ticket client with a haphazard marketing approach. Our takeaway from the story? Consistency is key to a successful marketing … Read more about Discover Pubs War Story: True Tale of Real Estate Marketing Woe
3 Ways Agents Can Maximize Time
The three time-maximizers that agents forget: These rock-solid strategies are nothing new. And yet, we at Discover continue to be amazed by how often even the best agents go against the most basic best practices. We get it… sometimes, it seems easier to do the busywork yourself than stop and … Read more about 3 Ways Agents Can Maximize Time
Snapchat Marketing for Real Estate
It’s 2016 - the age of technology, and now what many are calling the age of Snapchat marketing. Today there are so many gadgets, techniques, and social media platforms used to connect with your prospective clients, that you're left wondering which ones are best for your industry. Oh, and how you … Read more about Snapchat Marketing for Real Estate
Five ways top real estate agents in the country establish themselves as community leaders
Top real estate agents know the value of becoming the go-to person in their community. Here are five ways they're getting ahead. Why is being the “go-to person” in your community so important for a real estate agent? The industry is a very personal business, people need to feel comfortable with the … Read more about Five ways top real estate agents in the country establish themselves as community leaders
Real estate agents: Four reasons your direct mail campaign isn’t working
Real Estate is the Best Industry for Direct Mail Marketing Over the last few decades, here at Discover we’ve made huge efforts at getting custom publications in the mailboxes of various industry prospects. We’ve tried the full gamut of small businesses marketing to a geographic farm. What we’ve … Read more about Real estate agents: Four reasons your direct mail campaign isn’t working
The Power of Staging
Are you ever face to face in a Wild West standoff with your competition? Of course not, but it probably feels that way sometimes. We know it’s important to continually work to get a leg up. One powerful and often overlooked way to do this is through making staging a part of your process (not just a … Read more about The Power of Staging