Real agents. Real results.
The proof is in
the listings.
From a 30% close rate attributed directly to the publication, to $2,100 in advertiser offsets per issue, to neighborhoods where our agents are simply the only name that matters — here’s what consistent farming actually produces.
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30% of our closings are a result of the newspaper and over 45% are past clients and referrals. So that is where 75% of our business comes from. Once we close a deal we add the client to the newspaper so we continue to get in front of them.
75%
Of their total business comes from the publication or relationships it sustains
Samantha Villareal
📋 Featured Case Study
“We offset marketing dollars that were not working and plowed them into Discover. It worked.”
Case Study · Northern LA County
Jim Chikato
Pinnacle Estates Valencia · Top Agent 8 Consecutive Years · Diamond & Platinum Club
Jim aimed to dominate his market across two small towns in Northern LA County. Despite postcards, billboards, and community involvement, standing out remained a challenge. In 2016 he partnered with Discover Publications — and the results were transformative. His publication blended local entertainment with utility: listings alongside community articles, recipes, and neighborhood events that readers actually looked forward to.
3,300
Homes farmed when he started in 2016
5,600
Homes farmed today after steady growth
$2,100
Covered by advertisers per issue in 2024
2016
Started with 3,300 homes, quarterly mailing. Advertisers covered $600–$1,200 per publication from day one.
2018
Expanded to 5,000 homes after establishing dominant market presence. Added a farm-specific Facebook page and two billboards.
2024
Now farming 5,600 homes with more than $2,100 per issue covered by local advertisers managed by Discover’s billing service.
In their own words
What agents say about real results
★★★★★
“We get calls from our free market analysis offer, our free moving truck, sometimes on homes for sale. Callers reference that they know we are a big name in the area and always have solds and signs up plus they see that reinforced by the solds in our paper. We are surprised by the number of people who call about the personal articles. A mom called to thank us for recognizing the hard work the kids did for the Riley Dance marathon. Callers will ask for specific team members based on their bios. They like knowing we are real people.”
🏆
Community recognition — people call about personal articles and know team members by name
David Brenton
Indianapolis, IN
★★★★★
“30% of our closings are a result of the newspaper and over 45% are past clients and referrals — that is 75% of our business. Once we close a deal we add the client to the newspaper so we continue to get in front of them. When we receive calls from people they say, ‘We love Dale’s articles and all the information about our subdivision — the charts he provides.’ It is a combination of the charts and the information he shares that is getting us those results.”
75%
Of total business comes from the publication or relationships it sustains
Samantha Villareal
VP of Operations · The Dale Ross Realty Group · Katy, TX
★★★★★
“My newspaper reminds people of my presence in the neighborhood. I do get a fair amount of listings because they see me every other month as well as with other direct mail on the odd months, so I am always in front of them. Local articles stimulate calls and emails, mostly because of the content.”
Mike Tristani
★★★★★
“I think it is our front page articles that create the biggest impact. Homeowners read them and call us. It’s the kind of recognition you can’t buy with a postcard — you have to earn it by showing up consistently with real content.”
Russell Shaw
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They like knowing we are real people. They like knowing that we live and work in their community. And they like that we have proven results.
More agent stories
Every market.
Same result.
From California to Texas to Ohio — agents who farm consistently with Discover Publications dominate their neighborhoods.
Dale Ross
Katy, TX
From postcards to publicationsAfter 15 years farming with postcards, Dale switched to Discover Publications and moved upmarket — improving average transaction size and lead quality without increasing spend.
Read case study →
Kerby & Cristina Skurat
Minnesota
Building a recognizable team brandUsed their publication to establish a distinct team identity in their farm — creating neighborhood recognition that generates referrals and repeat business.
Read case study →
Ashley Leigh
Columbus, OH
New agent, immediate impactUsed her publication from the start of her career to establish credibility quickly — shortcutting years of name-building in her target neighborhood.
Read case study →
Dave Friedman
South Carolina
Consistent long-term growthMulti-year farming built compounding brand presence — generating inbound calls from sellers who feel they already know him before picking up the phone.
Read case study →
Your turn
Your neighborhood is waiting
for its agent.
Every agent on this page started with one mailing. Check if your ZIP is still available and start building the kind of recognition that generates listings for years.