How Real Estate Agents are targeting and selling to different generations of homebuyers Before we dive into what we think is the right approach when dealing with different generations as an Agent, we'd like to give a word of caution. Be careful not to associate all people with a blanket … Read more about They All Buy Houses: Millennials, Gen Xers, and Boomers
Marketing Facts and Figures for Agents: Mail, Digital, and Content
The Power of Combining Direct Mail, Digital Marketing, and Local Content Mail plus Digital is a classic case of the whole being greater than the sum of its parts, and great content is the driving force of its effectiveness. Mail tells readers about your website and blog and social media and … Read more about Marketing Facts and Figures for Agents: Mail, Digital, and Content
Winning Customers Over the Phone
Do you sometimes wonder where your customers have gone? In a study by the International Customer Research Institute, individuals gave the following reasons for becoming "non-repeat" customers: 1 percent died (makes you wonder how they responded) 3 percent moved 5 percent said … Read more about Winning Customers Over the Phone
Tony Robbins and John Maxwell Talk Momentum
Momentum for real estate agents is crucial to success - but often hard to get mid-stream. By now, you might be at a comfortable place in life. But if you’re anything like us at Discover Pubs, comfort feels weird. It feels unnatural, fraudulent… lazy. For those of us who demand success out of life, … Read more about Tony Robbins and John Maxwell Talk Momentum
“Really?!” Marketing Stats that Might Surprise You
It's Amazing how Powerful the Direct Mail, Digital Marketing, and Local Content Trio can Be! We hope you enjoy these eye-opening Marketing statistics for Real Estate Agents. Direct Mail B2B Marketers, overall, reported 27% ROI from direct mail ads, postcards, and catalogs (DMA). Clients of … Read more about “Really?!” Marketing Stats that Might Surprise You
Open Houses: A Brilliant Way to Generate Leads
How Experts Use Open Houses to Generate Listings We're sure you've heard the buzz about the hot new thing in Real Estate sales! Robot Listing Agents? No. Government-mandated 20% real estate commission? NO. The diesel typewriter? No, no, no. Give up? It’s the Private House Showing – a strange, … Read more about Open Houses: A Brilliant Way to Generate Leads
4 Real Estate Sales Book Must-Reads
Here are several real estate sales books that we consider must-reads here at Discover Publications. Some are hot of the press and some have been around for a few years and are still just as important. Agent Entrepreneurs, Mike Turner, August 2016 Many of us know Mike Turner. He runs a … Read more about 4 Real Estate Sales Book Must-Reads
When Markets Cool: Wisdom from The Greatest Generation
In most parts of the country things are pretty good in the real estate market, but many of us know that the biz is very susceptible to dramatic cycles and shifts in conditions. Since we’re not unusually stressed-out, this may be a good time to take a look back and be prepared to handle the next Big … Read more about When Markets Cool: Wisdom from The Greatest Generation
3 Ways Agents Can Maximize Time
The three time-maximizers that agents forget: These rock-solid strategies are nothing new. And yet, we at Discover continue to be amazed by how often even the best agents go against the most basic best practices. We get it… sometimes, it seems easier to do the busywork yourself than stop and … Read more about 3 Ways Agents Can Maximize Time
7 Ways to Gain Referrals Through Customer Service
You’ve created a well-established agent identity and you craft messages that express it. But, no matter how much you pour into your marketing to be recognized by prospective clients, no message will be as strong referrals. Referrals are gifts that your past and current clients will give you, and the … Read more about 7 Ways to Gain Referrals Through Customer Service
It’s Not the Market, It’s You!
As promised, our latest Real Estate Pains Webisode! Success is a mindset, not a result, and embracing this philosophy means taking responsibility for continuing to accelerate that success – regardless of the environment. Simply put, if there are no listings, you have the power to create … Read more about It’s Not the Market, It’s You!
A User’s Guide to Microsoft Office
Choosing the Right Program in Microsoft Office With a multitude of programs out there, how do you know which one is right for the task you are working on? One of the most common suite of programs used in business is Microsoft Office. So which programs in office should you use for what? Let’s break … Read more about A User’s Guide to Microsoft Office