A 7-Question Litmus Test for Real Estate Marketing Today, it's more important than ever to market in ways that will help you stand out, and there are a million products that can make that possible. But agents need to know how to evaluate real estate marketing products; just because the product … Read more about But does it Work? 7 Questions Top Agents Always Ask before they Market
High ROI Farming: Superstar Agent Jay Macklin’s Video
How the Broker-Owner of Platinum Living Realty used a 12-page publication to build his business Years ago, Jay Macklin decided to do something no other agent in his area was doing: publish a 12-page real estate paper and send it to every home in his farm. Recently, Jay conducted a mastermind for … Read more about High ROI Farming: Superstar Agent Jay Macklin’s Video
Why Print Still Matters in 2020 for Hyperlocal Real Estate Marketing
Discover Blends Traditional and Digital in Today's Content Marketing Despite the all too common story of the "death of print," print publications can still work as part of your localized content marketing plan. When we defined content marketing in April, audience, quality content and engagement … Read more about Why Print Still Matters in 2020 for Hyperlocal Real Estate Marketing
New for 2020: Fast Track Real Estate Publication
Publish a Custom Neighborhood Newspaper Faster and for Less Money With 2020 quickly approaching, we’re overjoyed to roll out perhaps the fastest, easiest, and least expensive custom direct mail real estate publication the industry has ever seen: our Fast Track Publication. This new, quick and easy … Read more about New for 2020: Fast Track Real Estate Publication
From Market-share to Market Domination: The Little Paper that Could
Farming with a custom real estate publication improves brand awareness and supercharges lead generation Innovation starts with challenges In 1993, a struggling real estate professional and single father came home to a dark house. The electricity had been cut because he couldn’t pay the bill. That … Read more about From Market-share to Market Domination: The Little Paper that Could
Real Estate Agents Get More Listings with Direct Mail
Real Estate Agents Get More Listings with Direct Mail. When you want to succeed in real estate, there may be no better way to grab the attention of prospects than direct mail. Amidst countless digital tools, real estate agents are turning to direct mail now more than any time in the last five … Read more about Real Estate Agents Get More Listings with Direct Mail
Gratitude, Top Agent Style
How Real Estate's Most Successful Agents Show Gratitude During this Thanksgiving season, what better way to celebrate than by sharing how we (and our "extended family" of exceptional clients) give thanks? As we designed publications these last few months we kept watch for shows of generosity and … Read more about Gratitude, Top Agent Style
8 Ways Exclusivity Bolsters Real Estate Marketing
Exclusivity, why is it important? Did anyone ever give you a check that bounced and the bank mailed it to you with rubber stamped stigmata on it like “Insufficient Funds” or “Dishonored”? Do you remember who gave you this infamous check? Think hard. Of course you do, and you didn’t need to think … Read more about 8 Ways Exclusivity Bolsters Real Estate Marketing