Top Agent FSBO Conversion Plan Most agents, at some point, make an effort to convert FSBOs to Listings. But more often than not, they give up after getting abused, maligned, demeaned, cussed-out, and hung-up on. That’s unfortunate, because more than 90% of For Sale By Owner (FSBO) homes are … Read more about Convert FSBO to Listing in 5 steps
High ROI Farming: Superstar Agent Jay Macklin’s Video
How the Broker-Owner of Platinum Living Realty used a 12-page publication to build his business Years ago, Jay Macklin decided to do something no other agent in his area was doing: publish a 12-page real estate paper and send it to every home in his farm. Recently, Jay conducted a mastermind for … Read more about High ROI Farming: Superstar Agent Jay Macklin’s Video
New for 2020: Fast Track Real Estate Publication
Publish a Custom Neighborhood Newspaper Faster and for Less Money With 2020 quickly approaching, we’re overjoyed to roll out perhaps the fastest, easiest, and least expensive custom direct mail real estate publication the industry has ever seen: our Fast Track Publication. This new, quick and easy … Read more about New for 2020: Fast Track Real Estate Publication
Three Agents Using Community Papers to Supercharge Business
We’ve talked about content marketing in previous posts and Discover’s mix of traditional and digital in its approach to the concept. We’re going to focus in more today on what makes traditional mediums – specifically our custom community newspapers – work in local markets. Here are three ways you … Read more about Three Agents Using Community Papers to Supercharge Business
Real Estate Tech on the March: 3D and Drone Technology
Remember the “big book of listings?” How about faxing spec sheets to prospective buyers. Single page summaries with one grainy photo and a lot of numbers were all you had. Well, those days are gone for good. New rounds of technology, specifically 3D and drones, are revamping the industry. I’d like … Read more about Real Estate Tech on the March: 3D and Drone Technology
Poised to Win: 3 Ways the Shifting Market can Benefit Agents
Housing market predictions for 2020 point to opportunities for strategic agents US Housing Market Predictions for 2020: Reversing the Trends Only a short while ago, homes were selling quickly and at record-high prices. Across the entire US housing market, buyers experienced unprecedented … Read more about Poised to Win: 3 Ways the Shifting Market can Benefit Agents
Digital Content Package Now Included with Each Publication
It's here! We know through our own marketing efforts how important it is to stay up on your digital channels. It's likely you need lots of fresh digital content for your blog, Facebook, Twitter, marketing/content emails, and LinkedIn - perhaps you need content to post to even more … Read more about Digital Content Package Now Included with Each Publication
Tactility: Giving Direct Mail Newspapers a Leg Up
Tactility – Why Your Newspaper is the Next New Thing Tactility, not a very common word, but a critically important one for the best kept secret in marketing for listings (and especially good news for direct mail). The dictionary says it’s “responsiveness to the stimulation of the sense of touch.” … Read more about Tactility: Giving Direct Mail Newspapers a Leg Up