As promised, our latest Real Estate Pains Webisode! Success is a mindset, not a result, and embracing this philosophy means taking responsibility for continuing to accelerate that success – regardless of the environment. Simply put, if there are no listings, you have the power to create them.
It’s not the market, it’s you!
Harsh words, yes, but true. Here at Discover we work with top agents across the country; our clients average 80+ sides per year, and many of our clients conduct 400 or more transactions. We are speaking to you, mega-agent.
To be operating at this volume, you’re no stranger to challenge. You’ve overcome pain and obstacles and fought for your life. We’ve never heard of an agent accidentally ending up in the top 5%.
But, time passes. Things do get easier. You’ve probably got some staff leverage and rock-solid systems that allow you to make money while you’re on vacation. But as real estate goes, the market is never stable, and sometimes conditions can arise to make you feel like you’ve stagnated.
The purpose of this video is to share our belief that success is a mindset, not a result, and embracing this philosophy means taking full responsibility for continuing to accelerate that success – regardless of the environment. Housing markets have survived devastating depressions, bubbles, low inventory, abundant inventory, interest rate hikes, you name it… and you can not only survive, but truly thrive through these swings. How? By considering this your problem, not a market issue. You must do those courageous, creative things you did when you were hungry, or when you pulled through the 2008 crash. You must see housing market challenges as fantastic opportunities to pick up business from agents who give up.
Right now, in some bustling cities, mid-priced suburban homes are selling like hotcakes and inventory is at an all-time low. We’ve heard from a few clients that they’re not hitting their growth projections because there simply aren’t enough listings. If this describes your market, great! Keep in mind that if you’re facing this, so is every other agent in your market – but the difference is that you’ve played this game before and you’re not afraid to pull out your guns and get whatever listings are out there, and then some. That means chugging through your network of past buyers (do they know it’s a great time to sell? How much would they profit if they did?), explaining in your digital and direct mail marketing what’s happening with real estate (and the benefits of selling high), and thinking of creative ways to network within the neighborhood to create listings that didn’t previously exist.
You know the market will always change, and it is our hope that your mindset of success never does. Listen to your inner voice, like Lou Landers in the video, and go get ‘em!
