The Exact Articles & Items 9 Top Agents are Publishing Right Now During this unprecedented time, our most experienced and successful clients are looking for opportunity. They’re determined to connect with their farms on a deeper level than ever before, and to position themselves as the go-to … Read more about 9 Top Agent COVID-19 Marketing Messages
Real Estate Agent Budget Triage for COVID-19
How to Clarify Priorities & Prevent Financial Fallout Key Take-aways: You can take actions to temporarily reduce your operational overhead by 50% or more. When the shut-down is over, pent-up listings will begin to hit all at once, and it’s critical that you’re in a position to … Read more about Real Estate Agent Budget Triage for COVID-19
What is Content Marketing?
(and ... Can it Really Help My Business?) We've heard the term "content marketing" thrown around for the past few years at conferences, on business self-help websites and by vendors. The question is, is content marketing a valuable strategy or is it just another buzzword? The answer here at … Read more about What is Content Marketing?
5 Step Plan: Become a Neighborhood Responder
Our New Project to Help you Serve Others & Strengthen your Sphere Become a Neighborhood Responder: 5 Step Plan With the Coronavirus hitting all kinds of communities, businesses, and people, this an important time to serve – and a great opportunity to become a local hero in your … Read more about 5 Step Plan: Become a Neighborhood Responder
COVID-19 Impact: From the Mouths of Real Estate Agents (and Experts)
What top agents, brokers, coaches, and industry experts have been saying about real estate and COVID-19 Rather than share our own thoughts (and we have many), we knew it would be more helpful for you to hear what the industry’s best and brightest are saying about Coronavirus and Real … Read more about COVID-19 Impact: From the Mouths of Real Estate Agents (and Experts)
How Top Agents are Prepping to Thrive after COVID-19
It’s OK to Talk Business Today, amid all the Coronavirus news, we called our clients to check in. Nearly every agent we spoke to discussed how they’re taking every precaution to prevent their employees and clients from possible exposure. They care about the health and safety of their communities, … Read more about How Top Agents are Prepping to Thrive after COVID-19
Generating Real Estate Leads With SEO, Here is How This Agency Did It
Here at Discover Publications, we work with many agents who ask us all the time about how to dovetail their direct mail efforts into an effective online campaign. Here's an article from Mack Dudayev a real estate agent (Chance Realty) who knows a lot about digital marketing, and we'd like to share … Read more about Generating Real Estate Leads With SEO, Here is How This Agency Did It
20 Content and Direct Mail Marketing Memes to Kick Off 2022
We All Need Memes Memes aren’t just for tweens. They’re regularly created, shared, and posted by everyone from musicians to suburban moms, from big brands and major politicians to local pastors and small business owners. Heck, even some of the most sophisticated and savvy real estate agents we know … Read more about 20 Content and Direct Mail Marketing Memes to Kick Off 2022
High ROI Farming: Superstar Agent Jay Macklin’s Video
How the Broker-Owner of Platinum Living Realty used a 12-page publication to build his business Years ago, Jay Macklin decided to do something no other agent in his area was doing: publish a 12-page real estate paper and send it to every home in his farm. Recently, Jay conducted a mastermind for … Read more about High ROI Farming: Superstar Agent Jay Macklin’s Video
3 Tech Tools to Supercharge Prospecting and Amplify Farming
prospecting Now that 2020 is here, it's time to usher in the new year with a clear 20/20 vision for marketing and prospecting. And real estate agents don’t have to go it alone! Tools for real estate prospecting are abundant these days, so we've honed in on the three that should be in every agent’s … Read more about 3 Tech Tools to Supercharge Prospecting and Amplify Farming
Why Print Still Matters in 2020 for Hyperlocal Real Estate Marketing
Discover Blends Traditional and Digital in Today's Content Marketing Despite the all too common story of the "death of print," print publications can still work as part of your localized content marketing plan. When we defined content marketing in April, audience, quality content and engagement … Read more about Why Print Still Matters in 2020 for Hyperlocal Real Estate Marketing
Effective Real Estate Marketing is Different
But it Doesn’t Have to be so Difficult Top agents in the real estate business know that for marketing to be effective, it needs to be different. To be effective, real estate marketing needs to physically look different than all the other messages homeowners receive – whether online or in the … Read more about Effective Real Estate Marketing is Different