How Top Agents are Prepping to Thrive after COVID-19

It’s OK to Talk Business Today, amid all the Coronavirus news, we called our clients to check in. Nearly every agent we spoke to discussed how they’re taking every precaution to prevent their employees and clients from possible exposure. They care about the health and safety of their communities, … Read more about How Top Agents are Prepping to Thrive after COVID-19

4 Reasons Your Direct Mail Marketing Isn’t Working

Direct mail got you down? If you’re like many real estate agents, you aren’t alone. Back in 1993, our first customer for our 12-page custom publications was a real estate agent. During those early years, we dabbled in other industries, too. But we quickly learned that our only clients seeming to … Read more about 4 Reasons Your Direct Mail Marketing Isn’t Working

Generating Real Estate Leads With SEO, Here is How This Agency Did It

Here at Discover Publications, we work with many agents who ask us all the time about how to dovetail their direct mail efforts into an effective online campaign. Here's an article from Mack Dudayev a real estate agent (Chance Realty) who knows a lot about digital marketing, and we'd like to share … Read more about Generating Real Estate Leads With SEO, Here is How This Agency Did It

High ROI Farming: Superstar Agent Jay Macklin’s Video

How the Broker-Owner of Platinum Living Realty used a 12-page publication to build his business Years ago, Jay Macklin decided to do something no other agent in his area was doing: publish a 12-page real estate paper and send it to every home in his farm. Recently, Jay conducted a mastermind for … Read more about High ROI Farming: Superstar Agent Jay Macklin’s Video

3 Tech Tools to Supercharge Prospecting and Amplify Farming

prospecting Now that 2020 is here, it's time to usher in the new year with a clear 20/20 vision for marketing and prospecting. And real estate agents don’t have to go it alone! Tools for real estate prospecting are abundant these days, so we've honed in on the three that should be in every agent’s … Read more about 3 Tech Tools to Supercharge Prospecting and Amplify Farming

Why Print Still Matters in 2020 for Hyperlocal Real Estate Marketing

Discover Blends Traditional and Digital in Today's Content Marketing Despite the all too common story of the "death of print," print publications can still work as part of your localized content marketing plan. When we defined content marketing in April, audience, quality content and engagement … Read more about Why Print Still Matters in 2020 for Hyperlocal Real Estate Marketing

Effective Real Estate Marketing is Different

But it Doesn’t Have to be so Difficult Top agents in the real estate business know that for marketing to be effective, it needs to be different. To be effective, real estate marketing needs to physically look different than all the other messages homeowners receive – whether online or in the … Read more about Effective Real Estate Marketing is Different

New for 2020: Fast Track Real Estate Publication

Publish a Custom Neighborhood Newspaper Faster and for Less Money With 2020 quickly approaching, we’re overjoyed to roll out perhaps the fastest, easiest, and least expensive custom direct mail real estate publication the industry has ever seen: our Fast Track Publication. This new, quick and easy … Read more about New for 2020: Fast Track Real Estate Publication

How Top Agents get Ad Money for Marketing

Reduce the cost of your farming Step by step guide to the Ad Program top agents use at Discover In Thanksgivings past, we’ve blogged about wonderful topics like gratitude and giving back. This year, with so many agents asking us how they can get more bang for their marketing buck in 2020, we … Read more about How Top Agents get Ad Money for Marketing