The Impact of Hurricane Harvey on the Housing Market will Be Tough, but Not Forever Many of us have friends and family in the path of Harvey, or may be living and working near Houston. On Saturday, August 26, the impact of Hurricane Harvey on the housing market was the least of anyone’s concerns. … Read more about The Impact of Hurricane Harvey on the Housing Market: a Second Storm?
Discover Pubs will be Lighting Up Silicon Valley with the Real Estate Elite at Inman Connect San Francisco 2017! Inman Connect San Francisco 2017 is just around the corner. This year with be our first-ever appearance at the show, and we're not sure what to expect - but we do know we're going to … Read more about Who’s Heading to Inman Connect San Francisco 2017?
A quick 7-question litmus test: how to evaluate real estate marketing products Today, it's more important than ever to market in ways that will help you stand out, and there are a million products that can make that possible. But agents need to know how to evaluate real estate marketing products; … Read more about How to Evaluate Real Estate Marketing Products: 7 Questions to Ask
Are You Getting Listings with Direct Mail? If Not, You're Doing It Wrong. Getting listings with direct mail is easier than many real estate agents think. Despite being one of the most traditional marketing techniques, is still a formidable weapon in a savvy realtor's arsenal. In fact, direct mail … Read more about Getting Listings With Direct Mail: Content, Consistency and Expertise are the 3 Keys
How Real Estate Agents are targeting and selling to different generations of homebuyers Before we dive into what we think is the right approach when dealing with different generations as an Agent, we'd like to give a word of caution. Be careful not to associate all people with a blanket … Read more about They All Buy Houses: Millennials, Gen Xers, and Boomers
Is direct mail marketing still kicking even in 2017? We get asked all the time - is direct mail marketing working, now, in 2017? The answer is a resounding yes. According to the Direct Marketing Association (DMA), direct mail is still alive and well. More than that, it is still preferred by … Read more about Optimize a Direct Mail Marketing Campaign in 2017
The Power of Combining Direct Mail, Digital Marketing, and Local Content Mail plus Digital is a classic case of the whole being greater than the sum of its parts, and great content is the driving force of its effectiveness. Mail tells readers about your website and blog and social media and … Read more about Marketing Facts and Figures for Agents: Mail, Digital, and Content
Not All Agents will Survive What’s Coming This is a hot topic in Real Estate Marketing. For those of us with any experience, we realize how much we took for granted the simplicity of marketing before the Internet – heck, before Facebook. The way Real Estate Agents market has forever changed. So … Read more about Adapt, or Die: Dawn of the New Real Estate Marketing Era
Do you sometimes wonder where your customers have gone? In a study by the International Customer Research Institute, individuals gave the following reasons for becoming "non-repeat" customers: 1 percent died (makes you wonder how they responded) 3 percent moved 5 percent said … Read more about Winning Customers Over the Phone
Momentum for real estate agents is crucial to success - but often hard to get mid-stream. By now, you might be at a comfortable place in life. But if you’re anything like us at Discover Pubs, comfort feels weird. It feels unnatural, fraudulent… lazy. For those of us who demand success out of life, … Read more about Tony Robbins and John Maxwell Talk Momentum
It's Amazing how Powerful the Direct Mail, Digital Marketing, and Local Content Trio can Be! We hope you enjoy these eye-opening Marketing statistics for Real Estate Agents. Direct Mail B2B Marketers, overall, reported 27% ROI from direct mail ads, postcards, and catalogs (DMA). Clients of … Read more about “Really?!” Marketing Stats that Might Surprise You
OK, so the demure, stately, reserved Janet Yellen didn’t actually yell during her testimony to Congress last week, but it was just so obvious a headline that I couldn’t resist. With all the chatter about a potential interest rate hike, we decided to do our own research and share our thoughts on this … Read more about Yellen’s Yellin’… What an Interest Rate Hike Could Mean