Effective Real Estate Marketing is Different

But it Doesn’t Have to be so Difficult Top agents in the real estate business know that for marketing to be effective, it needs to be different. To be effective, real estate marketing needs to physically look different than all the other messages homeowners receive – whether online or in the … Read more about Effective Real Estate Marketing is Different

New for 2020: Fast Track Real Estate Publication

Publish a Custom Neighborhood Newspaper Faster and for Less Money With 2020 quickly approaching, we’re overjoyed to roll out perhaps the fastest, easiest, and least expensive custom direct mail real estate publication the industry has ever seen: our Fast Track Publication. This new, quick and easy … Read more about New for 2020: Fast Track Real Estate Publication

How Top Agents get Ad Money for Marketing

Reduce the cost of your farming Step by step guide to the Ad Program top agents use at Discover In Thanksgivings past, we’ve blogged about wonderful topics like gratitude and giving back. This year, with so many agents asking us how they can get more bang for their marketing buck in 2020, we … Read more about How Top Agents get Ad Money for Marketing

Message Matters: Marketing to Different Generations of Sellers

Refine your marketing message to different generations of sellers It seems that Millennials and Gen X’ers can’t wait to get their hands on the latest gadgetry. Their older counterparts, on the other hand, prefer something more tangible. This is not to suggest that people under 40 are antisocial and … Read more about Message Matters: Marketing to Different Generations of Sellers

Three Agents Using Community Papers to Supercharge Business

We’ve talked about content marketing in previous posts and Discover’s mix of traditional and digital in its approach to the concept. We’re going to focus in more today on what makes traditional mediums – specifically our custom community newspapers – work in local markets. Here are three ways you … Read more about Three Agents Using Community Papers to Supercharge Business

4 Ways Content Farming will Stand the Test of Time

How Real Estate Agents are Showing Value and Generating Leads in a Changing Market Big Picture Marketing for the Coming Year Indeed, every housing market is different – and every analysts and real estate professional’s insights differ as well. With this in mind, we’re taking a look at the … Read more about 4 Ways Content Farming will Stand the Test of Time

Real Estate Tech on the March: 3D and Drone Technology

Remember the “big book of listings?” How about faxing spec sheets to prospective buyers. Single page summaries with one grainy photo and a lot of numbers were all you had. Well, those days are gone for good. New rounds of technology, specifically 3D and drones, are revamping the industry. I’d like … Read more about Real Estate Tech on the March: 3D and Drone Technology

Poised to Win: 3 Ways the Shifting Market can Benefit Agents

Housing market predictions for 2020 point to opportunities for strategic agents US Housing Market Predictions for 2020: Reversing the Trends Only a short while ago, homes were selling quickly and at record-high prices. Across the entire US housing market, buyers experienced unprecedented … Read more about Poised to Win: 3 Ways the Shifting Market can Benefit Agents