The agents who innovate and adapt will dominate the real estate industry of the future. The real estate industry is rapidly evolving, and top agents are employing new strategies succeed. We scoured the websites, social media sites, and even … Read more about How to Dominate the Real Estate Industry of the Future
Discover Blends Traditional and Digital in Today's Content Marketing Despite the all too common story of the "death of print," print publications can still work as part of your localized content marketing plan. When we defined content marketing … Read more about Why Print Still Matters for Hyperlocal Real Estate Marketing
Multichannel Content Marketing is a powerful real estate marketing strategy to win listings and overwhelm the competition. Click to Download the PDF Version Multichannel Content Marketing for Real Estate Agents Executive Summary It’s tough to … Read more about Dominate with Multichannel Content Marketing for Real Estate
In the past couple of posts, we've defined content marketing and discussed a few examples of it in practice. Let's dial in today on what content marketing may look like for a key Discover Publications client segement: real estate agents. Defining a … Read more about Focus: Content Marketing for Real Estate Agents
... Businesses Large and Small Last week, we defined content marketing and talked a bit about why businesses engage the practice. This week, let's take a look at some real-world examples, from your local hardware store to software and services … Read more about Content Marketing in Practice
(and ... Can it Really Help My Business?) We've heard the term "content marketing" thrown around for the past few years at conferences, on business self-help websites and by vendors. The question is, is content marketing a valuable strategy or is it … Read more about What is Content Marketing?
The Impact of Hurricane Harvey on the Housing Market will Be Tough, but Not Forever Many of us have friends and family in the path of Harvey, or may be living and working near Houston. On Saturday, August 26, the impact of Hurricane Harvey on the … Read more about The Impact of Hurricane Harvey on the Housing Market: a Second Storm?
Discover Pubs will be Lighting Up Silicon Valley with the Real Estate Elite at Inman Connect San Francisco 2017! Inman Connect San Francisco 2017 is just around the corner. This year with be our first-ever appearance at the show, and we're not sure … Read more about Who’s Heading to Inman Connect San Francisco 2017?
A quick 7-question litmus test: how to evaluate real estate marketing products Today, it's more important than ever to market in ways that will help you stand out, and there are a million products that can make that possible. But agents need to know … Read more about How to Evaluate Real Estate Marketing Products: 7 Questions to Ask
Are You Getting Listings with Direct Mail? If Not, You're Doing It Wrong. Getting listings with direct mail is easier than many real estate agents think. Despite being one of the most traditional marketing techniques, is still a formidable weapon … Read more about Getting Listings With Direct Mail: Content, Consistency and Expertise are the 3 Keys
How Real Estate Agents are targeting and selling to different generations of homebuyers Before we dive into what we think is the right approach when dealing with different generations as an Agent, we'd like to give a word of caution. Be careful not … Read more about They All Buy Houses: Millennials, Gen Xers, and Boomers
Is direct mail marketing still kicking even in 2017? We get asked all the time - is direct mail marketing working, now, in 2017? The answer is a resounding yes. According to the Direct Marketing Association (DMA), direct mail is still alive and … Read more about Optimize a Direct Mail Marketing Campaign in 2017